Award-winning Case Study For The 700 Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The 700 Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “The 700 Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The 700 Club” through the method of adspy!

The 700 Club Facebook ad Introduction by ad spy method

“The 700 Club” introduction:Since 1966, The 700 Club has featured news from a Christian perspective, health and human interest reporting, and biblical ministry through prayer.

“The 700 Club” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The 700 Club” ads data to help “The 700 Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The 700 Club”. In this report, we analyze in detail the best ad cases of “The 700 Club”.

The 700 Club Top3 Ads Case Study:

Advertisers The 700 Club The 700 Club The 700 Club
Ad title Farmer Confronts Death Photos du journal 'Faith is The Most Important Thing': Why Mark Wahlberg Begins Each Day With Prayer
Ad text Tim was doing his normal duties on the family farm when the tractor he was riding caught his clot... Let God lead. "When I started focusing on my faith, good things started happening for me in my life."
Ad format Video Image Image
Categories TV Show other other
Duration 584 days 1 days 1 days
Like 62932 804 746

The 700 Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The 700 Club” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The 700 Club” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The 700 Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Farmer Confronts Death Photos du journal 'Faith is The Most Important Thing': Why Mark Wahlberg Begins Each Day With Prayer
Ad text  Tim was doing his normal duties on the family farm when the tractor he was riding caught his clot...  Let God lead.  "When I started focusing on my faith, good things started happening for me in my life."
Ad type  other  other  other
Ad word count 253  13  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The 700 Club”, the text type used is other to obtain the best ad performance. “The 700 Club” can use this copy style more. On the other hand, “The 700 Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The 700 Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The 700 Club” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The 700 Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The 700 Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The 700 Club” top 3 ads schedules are: 584 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The 700 Club”‘s top 1 ad duration is 584 days. Every advertisement has a life cycle.
“The 700 Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The 700 Club” ad case study report

If you want to check the best ad case study of other advertisers related to “The 700 Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The 700 Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.