Award-winning Case Study For That Lady's Closet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “That Lady's Closet”, or large enterprises, they have established a Facebook page for advertising and promotion. “That Lady's Closet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “That Lady's Closet” through the method of adspy!

That Lady's Closet Facebook ad Introduction by ad spy method

“That Lady's Closet” introduction:Malaysia Online Boutique Johor Bahru We provide trendy Korean inspired fashion clothing such as premium dinner dress, work wear, earrings, bags etc

“That Lady's Closet” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “That Lady's Closet” ads data to help “That Lady's Closet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “That Lady's Closet”. In this report, we analyze in detail the best ad cases of “That Lady's Closet”.

That Lady's Closet Top3 Ads Case Study:

Advertisers That Lady's Closet That Lady's Closet That Lady's Closet
Ad title That Lady's Closet (@that_ladys_closet) • Instagram photos and videos A Little Pricier | Much Better Photos from That Lady's Closet's post
Ad text 《新品预告》 夏天就是要穿背心和蕾丝🤩 不要错过了明天的新品直播,还有母亲节大促销的活动~ 明晚8点FB直播,10点网站抢购! 我们明晚见❤️ We are TLC, we offer a wide variety of trendy and classic fashion with premium quality control an... 【50小时】 母亲节超值大促销!!!!! 最低的商品只需RM 9起!!! 超实惠!!!千万不要错过了!!!准备了超过200+样商品,一定能满足大家的购物欲望 促销将从星期三晚上10点开始,一直到...
Ad format Image Video Carousel
Categories Women's Clothing Store Women's Clothing Store Women's Clothing Store
Duration 1 days 1 days 1 days
Like 0 0 46

That Lady's Closet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “That Lady's Closet” top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“That Lady's Closet” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “That Lady's Closet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title That Lady's Closet (@that_ladys_closet) • Instagram photos and videos A Little Pricier | Much Better Photos from That Lady's Closet's post
Ad text  《新品预告》 夏天就是要穿背心和蕾丝🤩 不要错过了明天的新品直播,还有母亲节大促销的活动~ 明晚8点FB直播,10点网站抢购! 我们明晚见❤️  We are TLC, we offer a wide variety of trendy and classic fashion with premium quality control an...  【50小时】 母亲节超值大促销!!!!! 最低的商品只需RM 9起!!! 超实惠!!!千万不要错过了!!!准备了超过200+样商品,一定能满足大家的购物欲望 促销将从星期三晚上10点开始,一直到...
Ad type  other  other  other
Ad word count 71  202  199

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “That Lady's Closet”, the text type used is other to obtain the best ad performance. “That Lady's Closet” can use this copy style more. On the other hand, “That Lady's Closet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “That Lady's Closet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “That Lady's Closet” are:VIEW_INSTAGRAM_PROFILE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “That Lady's Closet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “That Lady's Closet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “That Lady's Closet” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “That Lady's Closet”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“That Lady's Closet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “That Lady's Closet” ad case study report

If you want to check the best ad case study of other advertisers related to “That Lady's Closet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “That Lady's Closet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.