Award-winning Case Study For TESSLOFF VERLAG By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TESSLOFF VERLAG”, or large enterprises, they have established a Facebook page for advertising and promotion. “TESSLOFF VERLAG” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TESSLOFF VERLAG” through the method of adspy!

TESSLOFF VERLAG Facebook ad Introduction by ad spy method

“TESSLOFF VERLAG” introduction:Seit über 50 Jahren dreht sich bei Tessloff alles um die kindliche Wissbegierde. Unser Antrieb ist es, Kinder neugierig auf die Welt zu machen.

“TESSLOFF VERLAG” Facebook ads last run:2020-02-17 07:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TESSLOFF VERLAG” ads data to help “TESSLOFF VERLAG” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TESSLOFF VERLAG”. In this report, we analyze in detail the best ad cases of “TESSLOFF VERLAG”.

TESSLOFF VERLAG Top3 Ads Case Study:

Ad title TESSLOFF Online-Shop | WAS IST WAS-Bücher, Hörspiele, DVD, Malbücher TESSLOFF Online-Shop | WAS IST WAS-Bücher, Hörspiele, DVD, Malbücher TESSLOFF VERLAG
Ad text Wenn es bis zum nächsten #Urlaub am #Meer noch etwas dauert...überbrückt doch die Zeit mit unsere... +++ BUCH DER WOCHE +++ Was sind #säugetiere ? Warum heißt das Faultier #faultier ? Was sind Unpaa... +++GEWINNSPIEL+++ Lust auf Kino? Seit kurzem (18.04.) läuft "Wenn du König wärst" (https://www.yo...
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 1 days
Like 0 0 389

TESSLOFF VERLAG Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TESSLOFF VERLAG” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TESSLOFF VERLAG” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TESSLOFF VERLAG” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title TESSLOFF Online-Shop | WAS IST WAS-Bücher, Hörspiele, DVD, Malbücher TESSLOFF Online-Shop | WAS IST WAS-Bücher, Hörspiele, DVD, Malbücher TESSLOFF VERLAG
Ad text  Wenn es bis zum nächsten #Urlaub am #Meer noch etwas dauert...überbrückt doch die Zeit mit unsere...  +++ BUCH DER WOCHE +++ Was sind #säugetiere ? Warum heißt das Faultier #faultier ? Was sind Unpaa...  +++GEWINNSPIEL+++ Lust auf Kino? Seit kurzem (18.04.) läuft "Wenn du König wärst" (https://www.yo...
Ad type  other  other  other
Ad word count 357  388  506

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TESSLOFF VERLAG”, the text type used is other to obtain the best ad performance. “TESSLOFF VERLAG” can use this copy style more. On the other hand, “TESSLOFF VERLAG” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TESSLOFF VERLAG” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “TESSLOFF VERLAG” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TESSLOFF VERLAG” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TESSLOFF VERLAG” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TESSLOFF VERLAG”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“TESSLOFF VERLAG” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TESSLOFF VERLAG” ad case study report

If you want to check the best ad case study of other advertisers related to “TESSLOFF VERLAG”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TESSLOFF VERLAG”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.