Award-winning Case Study For Tempur-Pedic USA By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tempur-Pedic USA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tempur-Pedic USA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tempur-Pedic USA” through the method of adspy!

Tempur-Pedic USA Facebook ad Introduction by ad spy method

“Tempur-Pedic USA” introduction:Experience the all-new Tempur-Pedic. Reinvented for your most rejuvenating sleep.

“Tempur-Pedic USA” Facebook ads last run:2020-01-24 18:38:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tempur-Pedic USA” ads data to help “Tempur-Pedic USA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tempur-Pedic USA”. In this report, we analyze in detail the best ad cases of “Tempur-Pedic USA”.

Tempur-Pedic USA Top3 Ads Case Study:

 1st2nd3rd
Advertisers Tempur-Pedic USA Tempur-Pedic USA Tempur-Pedic USA
Ad title All-night cooling $158 value for $99 Presidents Day Event
Ad text LAST CHANCE—Save up to $500 on adjustable mattress sets and see for yourself why millions love Te... Catch all the Zzzzzs with double the TEMPUR-Cloud® pillows. Super soft. Highly supportive. Now, t... Our TEMPUR-LUXEbreeze° feels up to 8 degrees cooler throughout the night. During our Presidents D...
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Carousel Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 31 22 2167

Tempur-Pedic USA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tempur-Pedic USA” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tempur-Pedic USA” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tempur-Pedic USA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title All-night cooling $158 value for $99 Presidents Day Event
Ad text  LAST CHANCE—Save up to $500 on adjustable mattress sets and see for yourself why millions love Te...  Catch all the Zzzzzs with double the TEMPUR-Cloud® pillows. Super soft. Highly supportive. Now, t...  Our TEMPUR-LUXEbreeze° feels up to 8 degrees cooler throughout the night. During our Presidents D...
Ad type  other  other  other
Ad word count 141  108  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tempur-Pedic USA”, the text type used is other to obtain the best ad performance. “Tempur-Pedic USA” can use this copy style more. On the other hand, “Tempur-Pedic USA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tempur-Pedic USA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tempur-Pedic USA” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Tempur-Pedic USA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tempur-Pedic USA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tempur-Pedic USA” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tempur-Pedic USA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tempur-Pedic USA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tempur-Pedic USA” ad case study report

If you want to check the best ad case study of other advertisers related to “Tempur-Pedic USA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tempur-Pedic USA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.