Award-winning Case Study For Tele2 Russia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tele2 Russia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tele2 Russia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tele2 Russia” through the method of adspy!

Tele2 Russia Facebook ad Introduction by ad spy method

“Tele2 Russia” introduction:На официальной странице Tele2 Россия мы делимся важными и полезными новостями и помогаем нашим абонентам.

“Tele2 Russia” Facebook ads last run:2020-02-23 19:46:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tele2 Russia” ads data to help “Tele2 Russia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tele2 Russia”. In this report, we analyze in detail the best ad cases of “Tele2 Russia”.

Tele2 Russia Top3 Ads Case Study:

Advertisers Tele2 Russia Tele2 Russia Tele2 Russia
Ad title 时间线照片 Бесплатный «SOS-пакет» Новый проект Tele2 🧓
Ad text Вечером 31 января на Tinkoff Rosafest 2020 будет круто: на территории сноупарка Tele2 пройдет ноч... Оказаться на нуле — не значит остаться без связи. Ловите наш «SOS-пакет»: пользуйтесь WhatsApp, ... Откройте и 🧓 все возможности мобильного интернета и сделайте их жизнь комфортнее. Узнайте больше...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 402 0 0

Tele2 Russia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tele2 Russia” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tele2 Russia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tele2 Russia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 时间线照片 Бесплатный «SOS-пакет» Новый проект Tele2 🧓
Ad text  Вечером 31 января на Tinkoff Rosafest 2020 будет круто: на территории сноупарка Tele2 пройдет ноч...  Оказаться на нуле — не значит остаться без связи. Ловите наш «SOS-пакет»: пользуйтесь WhatsApp, ...  Откройте и 🧓 все возможности мобильного интернета и сделайте их жизнь комфортнее. Узнайте больше...
Ad type  other  other  other
Ad word count 262  188  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tele2 Russia”, the text type used is other to obtain the best ad performance. “Tele2 Russia” can use this copy style more. On the other hand, “Tele2 Russia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tele2 Russia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tele2 Russia” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Tele2 Russia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tele2 Russia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tele2 Russia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tele2 Russia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tele2 Russia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tele2 Russia” ad case study report

If you want to check the best ad case study of other advertisers related to “Tele2 Russia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tele2 Russia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.