Award-winning Case Study For Tekkie Tax By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tekkie Tax”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tekkie Tax” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tekkie Tax” through the method of adspy!

Tekkie Tax Facebook ad Introduction by ad spy method

“Tekkie Tax” introduction:Tekkie Tax is an International Fundraising Campaign for 250+ local welfare organisations. In 2018, we will Leave a Little Sparkle for both people and animals in need. Next International Tekkie Tax Day - Friday 25 May 2018.

“Tekkie Tax” Facebook ads last run:2020-02-20 23:10:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tekkie Tax” ads data to help “Tekkie Tax” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tekkie Tax”. In this report, we analyze in detail the best ad cases of “Tekkie Tax”.

Tekkie Tax Top3 Ads Case Study:

Advertisers Tekkie Tax Tekkie Tax Tekkie Tax
Ad title International Tekkie Tax Day 31 May 2019 Promo Black Tie & Tekkies Tekkie Tax
Ad text Our advert being aired on DStv says it all – you can be the difference! Support International Tek... Are you ready for Black Tie & Tekkie? This year we are adding a “Greek” flavour to the evening. ... Would you like a Fabulous Breast Cancer Awareness Tekkie Tax T-shirt like the one Jennifer Zamudi...
Ad format Video Image Image
Categories Charity Organization Charity Organization Charity Organization
Duration 1 days 1 days 16 days
Like 13 18 82

Tekkie Tax Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tekkie Tax” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tekkie Tax” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tekkie Tax” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title International Tekkie Tax Day 31 May 2019 Promo Black Tie & Tekkies Tekkie Tax
Ad text  Our advert being aired on DStv says it all – you can be the difference! Support International Tek...  Are you ready for Black Tie & Tekkie? This year we are adding a “Greek” flavour to the evening. ...  Would you like a Fabulous Breast Cancer Awareness Tekkie Tax T-shirt like the one Jennifer Zamudi...
Ad type  other  other  other
Ad word count 447  527  392

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tekkie Tax”, the text type used is other to obtain the best ad performance. “Tekkie Tax” can use this copy style more. On the other hand, “Tekkie Tax” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tekkie Tax” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tekkie Tax” are:MESSAGE_PAGE,EVENT_RSVP,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Tekkie Tax” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tekkie Tax” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tekkie Tax” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tekkie Tax”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tekkie Tax” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tekkie Tax” ad case study report

If you want to check the best ad case study of other advertisers related to “Tekkie Tax”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tekkie Tax”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.