Award-winning Case Study For Tech in Asia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tech in Asia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tech in Asia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tech in Asia” through the method of adspy!

Tech in Asia Facebook ad Introduction by ad spy method

“Tech in Asia” introduction:Tech in Asia (YC W15) is a media, events, and jobs platform for Asia's tech communities.

“Tech in Asia” Facebook ads last run:2020-01-24 18:30:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tech in Asia” ads data to help “Tech in Asia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tech in Asia”. In this report, we analyze in detail the best ad cases of “Tech in Asia”.

Tech in Asia Top3 Ads Case Study:

Advertisers Tech in Asia Tech in Asia Tech in Asia
Ad title Try Premium at Only US$1 for 30 Days A look into the rise of esports and mobile gaming Looking to raise funds for your startup?
Ad text We decode the latest tech news and analysis so you can stay ahead with unique market intelligence. Mobile gaming plays a major role in growing the esports scene. #partnershipcontent Looking for a Potential investor for your startup? Get to know the Region's hottest and active An...
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 6 442 1

Tech in Asia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tech in Asia” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tech in Asia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tech in Asia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Try Premium at Only US$1 for 30 Days A look into the rise of esports and mobile gaming Looking to raise funds for your startup?
Ad text  We decode the latest tech news and analysis so you can stay ahead with unique market intelligence.  Mobile gaming plays a major role in growing the esports scene. #partnershipcontent  Looking for a Potential investor for your startup? Get to know the Region's hottest and active An...
Ad type  other  other  other
Ad word count 98  82  167

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tech in Asia”, the text type used is other to obtain the best ad performance. “Tech in Asia” can use this copy style more. On the other hand, “Tech in Asia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tech in Asia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tech in Asia” are:GET_OFFER,N/A,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Tech in Asia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tech in Asia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tech in Asia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tech in Asia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Tech in Asia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tech in Asia” ad case study report

If you want to check the best ad case study of other advertisers related to “Tech in Asia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tech in Asia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.