Award-winning Case Study For Team Penske By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Team Penske”, or large enterprises, they have established a Facebook page for advertising and promotion. “Team Penske” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Team Penske” through the method of adspy!

Team Penske Facebook ad Introduction by ad spy method

“Team Penske” introduction:Welcome to the Team Penske Facebook page. Team Penske competes in NASCAR, INDYCAR and the V8 Supercar Series.

“Team Penske” Facebook ads last run:2020-02-21 17:52:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Team Penske” ads data to help “Team Penske” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Team Penske”. In this report, we analyze in detail the best ad cases of “Team Penske”.

Team Penske Top3 Ads Case Study:

Advertisers Team Penske Team Penske Team Penske
Ad title Penske Games - Sweeper Team Penske Penske Games: Minute To Win It
Ad text 14 race car drivers + an inflatable sweeper arm? What could go wrong? Check out the newest #Pen... The newest #PenskeGames presented by @moneylioninc is out! Trust us, you will not want to miss th... They're back! This time the guys have a minute to win it in the first #PenskeGames of the season...
Ad format Video Video Video
Categories Professional Sports Team Professional Sports Team Professional Sports Team
Duration 1 days 1 days 1 days
Like 208 0 832

Team Penske Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Team Penske” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Team Penske” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Team Penske” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Penske Games - Sweeper Team Penske Penske Games: Minute To Win It
Ad text  14 race car drivers + an inflatable sweeper arm? What could go wrong? Check out the newest #Pen...  The newest #PenskeGames presented by @moneylioninc is out! Trust us, you will not want to miss th...  They're back! This time the guys have a minute to win it in the first #PenskeGames of the season...
Ad type  other  other  other
Ad word count 131  106  195

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Team Penske”, the text type used is other to obtain the best ad performance. “Team Penske” can use this copy style more. On the other hand, “Team Penske” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Team Penske” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Team Penske” are:N/A,WATCH_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Team Penske” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Team Penske” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Team Penske” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Team Penske”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Team Penske” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Team Penske” ad case study report

If you want to check the best ad case study of other advertisers related to “Team Penske”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Team Penske”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.