Award-winning Case Study For Taylor Wimpey By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Taylor Wimpey”, or large enterprises, they have established a Facebook page for advertising and promotion. “Taylor Wimpey” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Taylor Wimpey” through the method of adspy!

Taylor Wimpey Facebook ad Introduction by ad spy method

“Taylor Wimpey” introduction:Welcome to the official Taylor Wimpey Facebook page!

“Taylor Wimpey” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Taylor Wimpey” ads data to help “Taylor Wimpey” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Taylor Wimpey”. In this report, we analyze in detail the best ad cases of “Taylor Wimpey”.

Taylor Wimpey Top3 Ads Case Study:

Advertisers Taylor Wimpey Taylor Wimpey Taylor Wimpey
Ad title Click to discover why… New homes in Southam 2, 3 & 4 bedroom homes
Ad text With a beautiful selection of 2, 3 & 4 bed homes, Cherry Blossom is the ideal place to live in He... Find a selection of 1 - 5 bedroom homes available at Flying Fields. We’re proud to be building a ... An outstanding collection of two, three, four and five bedroom homes – Somerdale is special and h...
Ad format Image Video Video
Categories other other Company
Duration 1 days 3 days 1 days
Like 0 1 2

Taylor Wimpey Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Taylor Wimpey” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Taylor Wimpey” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Taylor Wimpey” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Click to discover why… New homes in Southam 2, 3 & 4 bedroom homes
Ad text  With a beautiful selection of 2, 3 & 4 bed homes, Cherry Blossom is the ideal place to live in He...  Find a selection of 1 - 5 bedroom homes available at Flying Fields. We’re proud to be building a ...  An outstanding collection of two, three, four and five bedroom homes – Somerdale is special and h...
Ad type  other  other  other
Ad word count 106  122  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Taylor Wimpey”, the text type used is other to obtain the best ad performance. “Taylor Wimpey” can use this copy style more. On the other hand, “Taylor Wimpey” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Taylor Wimpey” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Taylor Wimpey” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Taylor Wimpey” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Taylor Wimpey” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Taylor Wimpey” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Taylor Wimpey”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Taylor Wimpey” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Taylor Wimpey” ad case study report

If you want to check the best ad case study of other advertisers related to “Taylor Wimpey”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Taylor Wimpey”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.