Award-winning Case Study For Taylor Swift By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Taylor Swift”, or large enterprises, they have established a Facebook page for advertising and promotion. “Taylor Swift” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Taylor Swift” through the method of adspy!

Taylor Swift Facebook ad Introduction by ad spy method

“Taylor Swift” introduction:The reputation Stadium Tour is streaming now on Netflix.

“Taylor Swift” Facebook ads last run:2020-02-10 20:56:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Taylor Swift” ads data to help “Taylor Swift” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Taylor Swift”. In this report, we analyze in detail the best ad cases of “Taylor Swift”.

Taylor Swift Top3 Ads Case Study:

Advertisers Taylor Swift Taylor Swift Taylor Swift
Ad title The Man - Live From Paris Taylor Swift - The Man (Live From Paris / 2019) Taylor Swift
Ad text The Man - Live From Paris is out now! Click to listen: The Man - Live From Paris is out now! Watch the video: The Man - Live From Paris ✨ Song/video tonight at Midnight ET
CTA type N/A N/A N/A
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 26620 6733 21822

Taylor Swift Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Taylor Swift” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Taylor Swift” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Taylor Swift” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Man - Live From Paris Taylor Swift - The Man (Live From Paris / 2019) Taylor Swift
Ad text  The Man - Live From Paris is out now! Click to listen:  The Man - Live From Paris is out now! Watch the video:  The Man - Live From Paris ✨ Song/video tonight at Midnight ET
Ad type  other  other  other
Ad word count 89  96  63

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Taylor Swift”, the text type used is other to obtain the best ad performance. “Taylor Swift” can use this copy style more. On the other hand, “Taylor Swift” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Taylor Swift” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Taylor Swift” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Taylor Swift” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Taylor Swift” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Taylor Swift” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Taylor Swift”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Taylor Swift” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Taylor Swift” ad case study report

If you want to check the best ad case study of other advertisers related to “Taylor Swift”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Taylor Swift”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.