Award-winning Case Study For Tax Returned By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tax Returned”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tax Returned” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tax Returned” through the method of adspy!

Tax Returned Facebook ad Introduction by ad spy method

“Tax Returned” introduction:Tax refunds for all taxpayers

“Tax Returned” Facebook ads last run:2020-02-17 08:12:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tax Returned” ads data to help “Tax Returned” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tax Returned”. In this report, we analyze in detail the best ad cases of “Tax Returned”.

Tax Returned Top3 Ads Case Study:

Advertisers Tax Returned Tax Returned Tax Returned
Ad title Timeline Photos Over £11.5 Million already paid out Tax Returned
Ad text Claim your tax refund in under 3 minutes Claim your tax refund for washing your work uniform, paying union fees and emergency tax paid www... Claim back tax on wearing and washing your work uniform. Get your instant estimate www.taxreturne...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Financial Service other other
Duration 559 days 1 days 18 days
Like 20394 122 7352

Tax Returned Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tax Returned” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tax Returned” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tax Returned” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Over £11.5 Million already paid out Tax Returned
Ad text  Claim your tax refund in under 3 minutes  Claim your tax refund for washing your work uniform, paying union fees and emergency tax paid www...  Claim back tax on wearing and washing your work uniform. Get your instant estimate www.taxreturne...
Ad type  other  other  other
Ad word count 62  115  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tax Returned”, the text type used is other to obtain the best ad performance. “Tax Returned” can use this copy style more. On the other hand, “Tax Returned” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tax Returned” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tax Returned” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Tax Returned” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tax Returned” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tax Returned” top 3 ads schedules are: 559 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tax Returned”‘s top 1 ad duration is 559 days. Every advertisement has a life cycle.
“Tax Returned” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tax Returned” ad case study report

If you want to check the best ad case study of other advertisers related to “Tax Returned”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tax Returned”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.