Award-winning Case Study For Taste of Nature By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Taste of Nature”, or large enterprises, they have established a Facebook page for advertising and promotion. “Taste of Nature” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Taste of Nature” through the method of adspy!

Taste of Nature Facebook ad Introduction by ad spy method

“Taste of Nature” introduction:We make the best tasting organic, gluten-free, non-GMO snack bars. Proudly Canadian. Experience and explore with us, and follows us on Instagram too @tasteofnature. #RealTastesGood

“Taste of Nature” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Taste of Nature” ads data to help “Taste of Nature” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Taste of Nature”. In this report, we analyze in detail the best ad cases of “Taste of Nature”.

Taste of Nature Top3 Ads Case Study:

Advertisers Taste of Nature Taste of Nature Taste of Nature
Ad title Low Sugar Coconut Cashew Weekend Adventure Guide Weekend Adventure Guide
Ad text Two months into 2019, how’s everybody doin’ with their resolutions? When hunger strikes, our Lowe... Hibernating indoors and thinking warm thoughts is one way to get through winter. But getting outs... The beauty of winter takes many forms. Exhibit A: the Midland Ice Caves, the jewel of a bucket li...
Ad format Image Image Image
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 5 days 9 days 9 days
Like 0 0 1

Taste of Nature Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Taste of Nature” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Taste of Nature” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Taste of Nature” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Low Sugar Coconut Cashew Weekend Adventure Guide Weekend Adventure Guide
Ad text  Two months into 2019, how’s everybody doin’ with their resolutions? When hunger strikes, our Lowe...  Hibernating indoors and thinking warm thoughts is one way to get through winter. But getting outs...  The beauty of winter takes many forms. Exhibit A: the Midland Ice Caves, the jewel of a bucket li...
Ad type  other  other  other
Ad word count 222  295  267

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Taste of Nature”, the text type used is other to obtain the best ad performance. “Taste of Nature” can use this copy style more. On the other hand, “Taste of Nature” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Taste of Nature” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Taste of Nature” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Taste of Nature” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Taste of Nature” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Taste of Nature” top 3 ads schedules are: 5 days,9 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Taste of Nature”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Taste of Nature” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Taste of Nature” ad case study report

If you want to check the best ad case study of other advertisers related to “Taste of Nature”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Taste of Nature”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.