Award-winning Case Study For tarte cosmetics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “tarte cosmetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “tarte cosmetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “tarte cosmetics” through the method of adspy!

tarte cosmetics Facebook ad Introduction by ad spy method

“tarte cosmetics” tarte cosmetics pioneers high-performance naturals™

“tarte cosmetics” Facebook ads last run:2020-02-17 06:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “tarte cosmetics” ads data to help “tarte cosmetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “tarte cosmetics”. In this report, we analyze in detail the best ad cases of “tarte cosmetics”.

tarte cosmetics Top3 Ads Case Study:

Advertisers tarte cosmetics tarte cosmetics tarte cosmetics
Ad text Create your own custom kit with 7 full-size items UP TO 70% OFF!* PLUS shape tape on sale at chec... CYBER SUMMER SALE ALERT! Get up to 70% OFF* all your faves! 🚨‼ Plus an EXTRA surprise with code C... Say goodbye to 2019 and hello to up to 70% OFF* + new markdowns! PLUS an extra 20% OFF w/ code: S...
Ad format Video Video Carousel
Categories other other other
Duration 95 days 175 days 1 days
Like 442 6173 0

tarte cosmetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “tarte cosmetics” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“tarte cosmetics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “tarte cosmetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad text  Create your own custom kit with 7 full-size items UP TO 70% OFF!* PLUS shape tape on sale at chec...  CYBER SUMMER SALE ALERT! Get up to 70% OFF* all your faves! 🚨‼ Plus an EXTRA surprise with code C...  Say goodbye to 2019 and hello to up to 70% OFF* + new markdowns! PLUS an extra 20% OFF w/ code: S...
Ad type  other  other  other
Ad word count 105  104  121

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “tarte cosmetics”, the text type used is other to obtain the best ad performance. “tarte cosmetics” can use this copy style more. On the other hand, “tarte cosmetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “tarte cosmetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “tarte cosmetics” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “tarte cosmetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “tarte cosmetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “tarte cosmetics” top 3 ads schedules are: 95 days,175 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “tarte cosmetics”‘s top 1 ad duration is 95 days. Every advertisement has a life cycle.
“tarte cosmetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “tarte cosmetics” ad case study report

If you want to check the best ad case study of other advertisers related to “tarte cosmetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “tarte cosmetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.