Award-winning Case Study For Tangalooma Island Resort By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tangalooma Island Resort”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tangalooma Island Resort” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tangalooma Island Resort” through the method of adspy!

Tangalooma Island Resort Facebook ad Introduction by ad spy method

“Tangalooma Island Resort” introduction:Escape to beautiful Moreton Bay with a scenic cruise that in just over an hour will bring you to the crystal clear waters and white sandy beaches of Tangalooma Island Resort. You haven't experienced Brisbane until you've experienced Tangalooma!

“Tangalooma Island Resort” Facebook ads last run:2020-02-23 19:46:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tangalooma Island Resort” ads data to help “Tangalooma Island Resort” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tangalooma Island Resort”. In this report, we analyze in detail the best ad cases of “Tangalooma Island Resort”.

Tangalooma Island Resort Top3 Ads Case Study:

Advertisers Tangalooma Island Resort Tangalooma Island Resort Tangalooma Island Resort
Ad title Brisbane's Best Moreton Island Day Trip Cruises | Tangalooma Book Your Next Day Cruise Tangalooma Island Resort
Ad text Experience summer like never before at Brisbane’s hidden paradise. Unwind at our Resort or explor... Experience summer like never before at Brisbane’s hidden paradise. A day trip without the hassle!... Experience summer like never before at Brisbane’s hidden paradise. A day trip without the hassle!...
Ad format Image Carousel Video
Categories Hotel Resort Hotel Resort Hotel Resort
Duration 27 days 33 days 33 days
Like 0 5 529

Tangalooma Island Resort Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tangalooma Island Resort” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tangalooma Island Resort” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tangalooma Island Resort” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Brisbane's Best Moreton Island Day Trip Cruises | Tangalooma Book Your Next Day Cruise Tangalooma Island Resort
Ad text  Experience summer like never before at Brisbane’s hidden paradise. Unwind at our Resort or explor...  Experience summer like never before at Brisbane’s hidden paradise. A day trip without the hassle!...  Experience summer like never before at Brisbane’s hidden paradise. A day trip without the hassle!...
Ad type  other  other  other
Ad word count 139  151  151

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tangalooma Island Resort”, the text type used is other to obtain the best ad performance. “Tangalooma Island Resort” can use this copy style more. On the other hand, “Tangalooma Island Resort” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tangalooma Island Resort” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tangalooma Island Resort” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Tangalooma Island Resort” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tangalooma Island Resort” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tangalooma Island Resort” top 3 ads schedules are: 27 days,33 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tangalooma Island Resort”‘s top 1 ad duration is 27 days. Every advertisement has a life cycle.
“Tangalooma Island Resort” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tangalooma Island Resort” ad case study report

If you want to check the best ad case study of other advertisers related to “Tangalooma Island Resort”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tangalooma Island Resort”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.