Award-winning Case Study For Taj Hotels By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Taj Hotels”, or large enterprises, they have established a Facebook page for advertising and promotion. “Taj Hotels” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Taj Hotels” through the method of adspy!

Taj Hotels Facebook ad Introduction by ad spy method

“Taj Hotels” introduction:Taj Hotels Palaces Resorts Safaris form one of the finest chains of luxury hotels and resorts worldwide. From its early days, staying at any of the hotels, resorts and palaces of the Taj has been a grand experience.

“Taj Hotels” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Taj Hotels” ads data to help “Taj Hotels” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Taj Hotels”. In this report, we analyze in detail the best ad cases of “Taj Hotels”.

Taj Hotels Top3 Ads Case Study:

 1st2nd3rd
Advertisers Taj Hotels Taj Hotels Taj Hotels
Ad title Taj Hotels Experience Your Kind Of Goa With IHCL Taj Hotels
Ad text Check-in to experience our iconic hospitality and check-out with unforgettable memories. Enjoy 20... The opening of Taj Fort Aguada Resort & Spa in 1974 put Goa on the map of luxury travel. Forty-si... Marvel at the wealth of beauty that thrives within the glittering blue seas as you discover seren...
CTA type BOOK_TRAVEL N/A BOOK_TRAVEL
Ad format Carousel Video Carousel
Categories other other other
Duration 5 days 1 days 15 days
Like 3230 514 265

Taj Hotels Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Taj Hotels” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Taj Hotels” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Taj Hotels” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Taj Hotels Experience Your Kind Of Goa With IHCL Taj Hotels
Ad text  Check-in to experience our iconic hospitality and check-out with unforgettable memories. Enjoy 20...  The opening of Taj Fort Aguada Resort & Spa in 1974 put Goa on the map of luxury travel. Forty-si...  Marvel at the wealth of beauty that thrives within the glittering blue seas as you discover seren...
Ad type  other  other  other
Ad word count 147  290  203

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Taj Hotels”, the text type used is other to obtain the best ad performance. “Taj Hotels” can use this copy style more. On the other hand, “Taj Hotels” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Taj Hotels” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Taj Hotels” are:BOOK_TRAVEL,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Taj Hotels” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Taj Hotels” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Taj Hotels” top 3 ads schedules are: 5 days,1 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Taj Hotels”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Taj Hotels” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Taj Hotels” ad case study report

If you want to check the best ad case study of other advertisers related to “Taj Hotels”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Taj Hotels”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.