Award-winning Case Study For TABI LABO By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TABI LABO”, or large enterprises, they have established a Facebook page for advertising and promotion. “TABI LABO” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TABI LABO” through the method of adspy!

TABI LABO Facebook ad Introduction by ad spy method

“TABI LABO” introduction:『TABI LABO』は、厳選した国内外のトピックスを通して、世界とつながる感覚や新しいライフスタイルに出会うような体験をお届けするWEBメディアです。

“TABI LABO” Facebook ads last run:2020-02-17 06:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TABI LABO” ads data to help “TABI LABO” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TABI LABO”. In this report, we analyze in detail the best ad cases of “TABI LABO”.

TABI LABO Top3 Ads Case Study:

Ad title 子育てや家事が、今より楽しくなる「Office 365 Solo」に大感謝! TABI LABO TABI LABO
Ad text 子どもと過ごす時間が楽しくなる 「Office 365 Solo」って? Sponsored by 日本マイクロソフト すでに8万人が始めている「スキルアップ」とは? Sponsored by 株式会社グロービス すでに8万人が始めている「スキルアップ」とは? Sponsored by 株式会社グロービス
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 676 184 73

TABI LABO Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TABI LABO” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TABI LABO” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TABI LABO” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 子育てや家事が、今より楽しくなる「Office 365 Solo」に大感謝! TABI LABO TABI LABO
Ad text  子どもと過ごす時間が楽しくなる 「Office 365 Solo」って? Sponsored by 日本マイクロソフト  すでに8万人が始めている「スキルアップ」とは? Sponsored by 株式会社グロービス  すでに8万人が始めている「スキルアップ」とは? Sponsored by 株式会社グロービス
Ad type  other  other  other
Ad word count 60  46  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TABI LABO”, the text type used is other to obtain the best ad performance. “TABI LABO” can use this copy style more. On the other hand, “TABI LABO” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TABI LABO” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “TABI LABO” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “TABI LABO” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TABI LABO” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TABI LABO” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TABI LABO”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“TABI LABO” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TABI LABO” ad case study report

If you want to check the best ad case study of other advertisers related to “TABI LABO”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TABI LABO”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.