Award-winning Case Study For T. Rowe Price By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “T. Rowe Price”, or large enterprises, they have established a Facebook page for advertising and promotion. “T. Rowe Price” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “T. Rowe Price” through the method of adspy!

T. Rowe Price Facebook ad Introduction by ad spy method

“T. Rowe Price” introduction:T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services investors can rely on.

“T. Rowe Price” Facebook ads last run:2020-02-17 06:32:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “T. Rowe Price” ads data to help “T. Rowe Price” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “T. Rowe Price”. In this report, we analyze in detail the best ad cases of “T. Rowe Price”.

T. Rowe Price Top3 Ads Case Study:

 1st2nd3rd
Advertisers T. Rowe Price T. Rowe Price T. Rowe Price
Ad title Let us help Roll Over Your Old 401(k) To Our Strategic Investing Approach See Our Approach
Ad text With 100+ funds available, we can help you meet your retirement goals - whatever they may be Informed decisions matter because your investments are too important to be on autopilot. By going out in the field, our investment professionals speak with experts and uncover insights t...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 17 days
Like 306 60 57

T. Rowe Price Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “T. Rowe Price” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“T. Rowe Price” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “T. Rowe Price” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Let us help Roll Over Your Old 401(k) To Our Strategic Investing Approach See Our Approach
Ad text  With 100+ funds available, we can help you meet your retirement goals - whatever they may be  Informed decisions matter because your investments are too important to be on autopilot.  By going out in the field, our investment professionals speak with experts and uncover insights t...
Ad type  other  other  other
Ad word count 92  88  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “T. Rowe Price”, the text type used is other to obtain the best ad performance. “T. Rowe Price” can use this copy style more. On the other hand, “T. Rowe Price” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “T. Rowe Price” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “T. Rowe Price” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “T. Rowe Price” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “T. Rowe Price” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “T. Rowe Price” top 3 ads schedules are: 1 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “T. Rowe Price”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“T. Rowe Price” should put ads in the best time period, so that ads get the most value in a limited time.

Related “T. Rowe Price” ad case study report

If you want to check the best ad case study of other advertisers related to “T. Rowe Price”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “T. Rowe Price”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.