Award-winning Case Study For Tāmaki By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Tāmaki”, or large enterprises, they have established a Facebook page for advertising and promotion. “Tāmaki” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Tāmaki” through the method of adspy!

Tāmaki Facebook ad Introduction by ad spy method

“Tāmaki” introduction:This page is about and for the Tamaki community. It is run by Tamaki Regeneration Company. If you have information or events that you'd like us to share please let us know.

“Tāmaki” Facebook ads last run:2020-02-21 18:48:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Tāmaki” ads data to help “Tāmaki” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Tāmaki”. In this report, we analyze in detail the best ad cases of “Tāmaki”.

Tāmaki Top3 Ads Case Study:

 1st2nd3rd
Advertisers Tāmaki Tāmaki Tāmaki
Ad title Chinese New Year celebration Tāmaki Pasifika Gala 2018 Tāmaki
Ad text Help us celebrate the Year of the Pig with a free family event including cultural performances, b... Join us for the first Tāmaki Pasifika Gala in Glen Innes town centre, Sat, 3 Nov, 2018 from 9.30a... Be the first to know what's happening in Auckland's central suburbs.
CTA type EVENT_RSVP EVENT_RSVP LIKE_PAGE
Ad format Image Image Video
Categories Community Organization Community Organization Community Organization
Duration 14 days 6 days 1 days
Like 7 12 58

Tāmaki Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Tāmaki” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Tāmaki” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Tāmaki” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chinese New Year celebration Tāmaki Pasifika Gala 2018 Tāmaki
Ad text  Help us celebrate the Year of the Pig with a free family event including cultural performances, b...  Join us for the first Tāmaki Pasifika Gala in Glen Innes town centre, Sat, 3 Nov, 2018 from 9.30a...  Be the first to know what's happening in Auckland's central suburbs.
Ad type  other  other  other
Ad word count 129  155  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Tāmaki”, the text type used is other to obtain the best ad performance. “Tāmaki” can use this copy style more. On the other hand, “Tāmaki” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Tāmaki” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Tāmaki” are:EVENT_RSVP,EVENT_RSVP,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Tāmaki” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Tāmaki” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Tāmaki” top 3 ads schedules are: 14 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Tāmaki”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Tāmaki” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Tāmaki” ad case study report

If you want to check the best ad case study of other advertisers related to “Tāmaki”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Tāmaki”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.