Award-winning Case Study For Sydney Flower School By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sydney Flower School”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sydney Flower School” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sydney Flower School” through the method of adspy!

Sydney Flower School Facebook ad Introduction by ad spy method

“Sydney Flower School” introduction:Sydney Flower School offers both lifestyle flower classes and customised group workshops for all keen floral enthusiasts.

“Sydney Flower School” Facebook ads last run:2020-02-06 22:11:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sydney Flower School” ads data to help “Sydney Flower School” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sydney Flower School”. In this report, we analyze in detail the best ad cases of “Sydney Flower School”.

Sydney Flower School Top3 Ads Case Study:

Advertisers Sydney Flower School Sydney Flower School Sydney Flower School
Ad title Photos from Sydney Flower School's post Photos from Sydney Flower School's post Sydney Flower School
Ad text  Next 2 weeks of classes at SFS tomorrow, Tuesday, 7th May 10am-12:30pm Cascading Table Gar...  Next 2 weeks of classes at SFS this Saturday, 2nd April 10am-12:30pm Romantic Trailing Wedd... [Floral Table Designs Short Course] 6️⃣ different table designs over 6️⃣ consecutive Tuesday's fo...
Ad format Carousel Carousel Image
Categories School School School
Duration 2 days 3 days 8 days
Like 25 13 16

Sydney Flower School Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sydney Flower School” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sydney Flower School” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sydney Flower School” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Sydney Flower School's post Photos from Sydney Flower School's post Sydney Flower School
Ad text   Next 2 weeks of classes at SFS tomorrow, Tuesday, 7th May 10am-12:30pm Cascading Table Gar...   Next 2 weeks of classes at SFS this Saturday, 2nd April 10am-12:30pm Romantic Trailing Wedd...  [Floral Table Designs Short Course] 6️⃣ different table designs over 6️⃣ consecutive Tuesday's fo...
Ad type  other  other  other
Ad word count 710  736  331

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sydney Flower School”, the text type used is other to obtain the best ad performance. “Sydney Flower School” can use this copy style more. On the other hand, “Sydney Flower School” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sydney Flower School” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sydney Flower School” are:NO_BUTTON,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Sydney Flower School” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sydney Flower School” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sydney Flower School” top 3 ads schedules are: 2 days,3 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sydney Flower School”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Sydney Flower School” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sydney Flower School” ad case study report

If you want to check the best ad case study of other advertisers related to “Sydney Flower School”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sydney Flower School”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.