Award-winning Case Study For Sydney Basketball League By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sydney Basketball League”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sydney Basketball League” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sydney Basketball League” through the method of adspy!

Sydney Basketball League Facebook ad Introduction by ad spy method

“Sydney Basketball League” introduction:SBL is "Giving You More" Basketball Competitions in Sydney inc: Randwick * Glebe * Ryde * Lidcombe * Stanhope * Caringbah No Bench or Duty + Stats Live after your game.

“Sydney Basketball League” Facebook ads last run:2020-02-21 06:20:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sydney Basketball League” ads data to help “Sydney Basketball League” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sydney Basketball League”. In this report, we analyze in detail the best ad cases of “Sydney Basketball League”.

Sydney Basketball League Top3 Ads Case Study:

Advertisers Sydney Basketball League Sydney Basketball League Sydney Basketball League
Ad title SBL : Sydney Basketball League (@sydneybasketballleague) • Instagram photos and videos Centennial Parklands Sports Centre Showcase - Operated by SBL SBL : Sydney Basketball League (@sydneybasketballleague) • Instagram photos and videos
Ad text OPEN SCRIMMAGE⁣ Tues 23 April @ SBL Glebe⁣ 6:30 pm - 8:15pm⁣ $5 per person⁣ .⁣ .⁣ .⁣ Sydney Bask... SHOWCASE NIGHT | FREE EVENT Attention all ballers we have a FREE one night only showcase event o... SHOW US YOUR KICKS INSTAGRAM COMPETITION! WIN a $200 Rebel Sport gift card! to enter: ➡️ Follow...
Ad format Image Image Image
Categories Sports League Sports League Sports League
Duration 1 days 1 days 3 days
Like 0 6 0

Sydney Basketball League Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sydney Basketball League” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sydney Basketball League” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sydney Basketball League” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SBL : Sydney Basketball League (@sydneybasketballleague) • Instagram photos and videos Centennial Parklands Sports Centre Showcase - Operated by SBL SBL : Sydney Basketball League (@sydneybasketballleague) • Instagram photos and videos
Ad text  OPEN SCRIMMAGE⁣ Tues 23 April @ SBL Glebe⁣ 6:30 pm - 8:15pm⁣ $5 per person⁣ .⁣ .⁣ .⁣ Sydney Bask...  SHOWCASE NIGHT | FREE EVENT Attention all ballers we have a FREE one night only showcase event o...  SHOW US YOUR KICKS INSTAGRAM COMPETITION! WIN a $200 Rebel Sport gift card! to enter: ➡️ Follow...
Ad type  other  other  other
Ad word count 363  397  995

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sydney Basketball League”, the text type used is other to obtain the best ad performance. “Sydney Basketball League” can use this copy style more. On the other hand, “Sydney Basketball League” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sydney Basketball League” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sydney Basketball League” are:VIEW_INSTAGRAM_PROFILE,EVENT_RSVP,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Sydney Basketball League” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sydney Basketball League” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sydney Basketball League” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sydney Basketball League”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sydney Basketball League” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sydney Basketball League” ad case study report

If you want to check the best ad case study of other advertisers related to “Sydney Basketball League”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sydney Basketball League”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.