Award-winning Case Study For Swissôtel Kolkata By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Swissôtel Kolkata”, or large enterprises, they have established a Facebook page for advertising and promotion. “Swissôtel Kolkata” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Swissôtel Kolkata” through the method of adspy!

Swissôtel Kolkata Facebook ad Introduction by ad spy method

“Swissôtel Kolkata” introduction:Swissotel Kolkata a five-star luxury hotel near the airport and is attached to a mall featuring shops, restaurants and a multiplex cinema

“Swissôtel Kolkata” Facebook ads last run:2020-02-22 07:06:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Swissôtel Kolkata” ads data to help “Swissôtel Kolkata” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Swissôtel Kolkata”. In this report, we analyze in detail the best ad cases of “Swissôtel Kolkata”.

Swissôtel Kolkata Top3 Ads Case Study:

Advertisers Swissôtel Kolkata Swissôtel Kolkata Swissôtel Kolkata
Ad title Timeline Photos Mother's Day Celebrations at Café Swiss Timeline Photos
Ad text Redefine your summer with Purovel replenishment. Book a rejuvenating skin treatment between 1st a... This Mother's Day we're celebrating the miracle of Moms! Get a chance to delight your mother wit... Gurudev, Kabiguru or Biswakabi. A Bengali polymath, poet, musician and artist, Tagore reshaped Be...
Ad format Image Image Image
Categories Hotel Hotel Hotel
Duration 1 days 1 days 1 days
Like 215 15 53

Swissôtel Kolkata Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Swissôtel Kolkata” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Swissôtel Kolkata” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Swissôtel Kolkata” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Mother's Day Celebrations at Café Swiss Timeline Photos
Ad text  Redefine your summer with Purovel replenishment. Book a rejuvenating skin treatment between 1st a...  This Mother's Day we're celebrating the miracle of Moms! Get a chance to delight your mother wit...  Gurudev, Kabiguru or Biswakabi. A Bengali polymath, poet, musician and artist, Tagore reshaped Be...
Ad type  other  other  other
Ad word count 191  228  239

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Swissôtel Kolkata”, the text type used is other to obtain the best ad performance. “Swissôtel Kolkata” can use this copy style more. On the other hand, “Swissôtel Kolkata” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Swissôtel Kolkata” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Swissôtel Kolkata” are:N/A,EVENT_RSVP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Swissôtel Kolkata” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Swissôtel Kolkata” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Swissôtel Kolkata” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Swissôtel Kolkata”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Swissôtel Kolkata” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Swissôtel Kolkata” ad case study report

If you want to check the best ad case study of other advertisers related to “Swissôtel Kolkata”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Swissôtel Kolkata”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.