Award-winning Case Study For Swing Chair By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Swing Chair”, or large enterprises, they have established a Facebook page for advertising and promotion. “Swing Chair” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Swing Chair” through the method of adspy!

Swing Chair Facebook ad Introduction by ad spy method

“Swing Chair” introduction:Bảo Hân - Swingchair sản xuất, phân phối những sản phẩm ghế cao cấp trên thị trường trong nước

“Swing Chair” Facebook ads last run:2020-02-12 15:19:01

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Swing Chair” ads data to help “Swing Chair” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Swing Chair”. In this report, we analyze in detail the best ad cases of “Swing Chair”.

Swing Chair Top3 Ads Case Study:

Advertisers Swing Chair Swing Chair Swing Chair
Ad title Photos from Swing Chair's post Swing Chair Photos from Swing Chair's post
Ad text NGHỆ THUẬT TẠO NÊN NHỮNG MẪU GHẾ THƯ GIÃN HOÀN HẢO Nhiều năm tìm tòi, sản xuất, phân phối chuyên...  🌠Những mẫu ghế gaming cực hot tại Swingchair 🌠 Sản phẩm DXRacer SKT T1 chính hãng của đội tuyển #...
Ad format Carousel Carousel Carousel
Categories Furniture Store Furniture Store N/A
Duration 207 days 120 days 1 days
Like 177 0 942

Swing Chair Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Swing Chair” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Swing Chair” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Swing Chair” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Swing Chair's post Swing Chair Photos from Swing Chair's post
Ad text  NGHỆ THUẬT TẠO NÊN NHỮNG MẪU GHẾ THƯ GIÃN HOÀN HẢO Nhiều năm tìm tòi, sản xuất, phân phối chuyên...    🌠Những mẫu ghế gaming cực hot tại Swingchair 🌠 Sản phẩm DXRacer SKT T1 chính hãng của đội tuyển #...
Ad type  other  other  other
Ad word count 965  0  512

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Swing Chair”, the text type used is other to obtain the best ad performance. “Swing Chair” can use this copy style more. On the other hand, “Swing Chair” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Swing Chair” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Swing Chair” are:MESSAGE_PAGE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Swing Chair” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Swing Chair” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Swing Chair” top 3 ads schedules are: 207 days,120 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Swing Chair”‘s top 1 ad duration is 207 days. Every advertisement has a life cycle.
“Swing Chair” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Swing Chair” ad case study report

If you want to check the best ad case study of other advertisers related to “Swing Chair”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Swing Chair”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.