Award-winning Case Study For Swinburne Online By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Swinburne Online”, or large enterprises, they have established a Facebook page for advertising and promotion. “Swinburne Online” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Swinburne Online” through the method of adspy!

Swinburne Online Facebook ad Introduction by ad spy method

“Swinburne Online” introduction:Swinburne Online provides a new approach to learning in Australia, offering students a highly engaging and productive learning experience.

“Swinburne Online” Facebook ads last run:2020-02-17 09:36:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Swinburne Online” ads data to help “Swinburne Online” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Swinburne Online”. In this report, we analyze in detail the best ad cases of “Swinburne Online”.

Swinburne Online Top3 Ads Case Study:

Advertisers Swinburne Online Swinburne Online Swinburne Online
Ad title Let's do this Let's do this Swinburne Online
Ad text Gain the skills to future-proof your career. Apply for a Psychology degree today. Hurry, applicat... Want to get into Nursing? Well now you can get there, on your commute, inside a café or from you... 88% of our graduates are in paid employment. Join them. Study your Psychology degree today.
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 25 67 31

Swinburne Online Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Swinburne Online” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Swinburne Online” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Swinburne Online” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Let's do this Let's do this Swinburne Online
Ad text  Gain the skills to future-proof your career. Apply for a Psychology degree today. Hurry, applicat...  Want to get into Nursing? Well now you can get there, on your commute, inside a café or from you...  88% of our graduates are in paid employment. Join them. Study your Psychology degree today.
Ad type  other  other  other
Ad word count 120  113  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Swinburne Online”, the text type used is other to obtain the best ad performance. “Swinburne Online” can use this copy style more. On the other hand, “Swinburne Online” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Swinburne Online” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Swinburne Online” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Swinburne Online” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Swinburne Online” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Swinburne Online” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Swinburne Online”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Swinburne Online” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Swinburne Online” ad case study report

If you want to check the best ad case study of other advertisers related to “Swinburne Online”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Swinburne Online”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.