Award-winning Case Study For Swell Investing By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Swell Investing”, or large enterprises, they have established a Facebook page for advertising and promotion. “Swell Investing” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Swell Investing” through the method of adspy!

Swell Investing Facebook ad Introduction by ad spy method

“Swell Investing” introduction:Swell is an impact investing platform that aims to deliver profit as well as purpose. We help you invest in a world with clean water, fewer diseases, and renewable energy sources.

“Swell Investing” Facebook ads last run:2020-02-24 21:40:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Swell Investing” ads data to help “Swell Investing” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Swell Investing”. In this report, we analyze in detail the best ad cases of “Swell Investing”.

Swell Investing Top3 Ads Case Study:

 1st2nd3rd
Advertisers Swell Investing Swell Investing Swell Investing
Ad title Online Impact Investing Online Impact Investing Invest in Line with Your Values
Ad text ✅ Sustainable & innovative companies ✅ High-growth opportunity ✅ Free trades ✅ Sustainable & innovative companies ✅ High-growth opportunity ✅ Free trades We don't have to compromise our values to build our wealth.
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Video Video Video
Categories Investing Service Investing Service Investing Service
Duration 96 days 30 days 20 days
Like 1047 434 2

Swell Investing Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Swell Investing” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Swell Investing” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Swell Investing” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Online Impact Investing Online Impact Investing Invest in Line with Your Values
Ad text  ✅ Sustainable & innovative companies ✅ High-growth opportunity ✅ Free trades  ✅ Sustainable & innovative companies ✅ High-growth opportunity ✅ Free trades  We don't have to compromise our values to build our wealth.
Ad type  other  other  other
Ad word count 82  82  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Swell Investing”, the text type used is other to obtain the best ad performance. “Swell Investing” can use this copy style more. On the other hand, “Swell Investing” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Swell Investing” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Swell Investing” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Swell Investing” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Swell Investing” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Swell Investing” top 3 ads schedules are: 96 days,30 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Swell Investing”‘s top 1 ad duration is 96 days. Every advertisement has a life cycle.
“Swell Investing” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Swell Investing” ad case study report

If you want to check the best ad case study of other advertisers related to “Swell Investing”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Swell Investing”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.