Sushi Express Hong Kong(爭鮮) Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Sushi Express Hong Kong(爭鮮)” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Sushi Express Hong Kong(爭鮮)” ads and analyzes advertising data to help “Sushi Express Hong Kong(爭鮮)” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Sushi Express Hong Kong(爭鮮)”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Sushi Express Hong Kong(爭鮮)”.

Sushi Express Hong Kong(爭鮮) Facebook adspy

“Sushi Express Hong Kong(爭鮮)” introduction:為了對「新鮮」的堅持,企業自始命名為「爭鮮」,意即「真鮮」。

“Sushi Express Hong Kong(爭鮮)” Facebook ads last run:2020-02-17 05:08:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Sushi Express Hong Kong(爭鮮) Sushi Express Hong Kong(爭鮮) Sushi Express Hong Kong(爭鮮)
Ad title Sushi Express Hong Kong(爭鮮) Photos from Sushi Express Hong Kong(爭鮮)'s post 【爭鮮外帶壽司 — 冷麵行善】
Ad text 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【爭鮮外帶壽司 — 冷麵行善】 爭鮮推出期間限定冷麵餐盒,各款冷麵均配搭多春魚籽青瓜沙律、加州卷及綁壽司,清新美味,豐富飽肚之餘,背後更蘊藏了重大意義!每售出一個冷麵餐盒,爭鮮將捐出一元予香港肌...
CTA type LEARN_MORE N/A LEARN_MORE
Ad format Carousel Carousel Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 5 days 1 days 17 days
Like 0 123 23

Sushi Express Hong Kong(爭鮮) facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Sushi Express Hong Kong(爭鮮)” top 3 ads are Carousel,Carousel, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleSushi Express Hong Kong(爭鮮)Photos from Sushi Express Hong Kong(爭鮮)'s post【爭鮮外帶壽司 — 冷麵行善】
Ad text 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【爭鮮外帶壽司 — 冷麵行善】 爭鮮推出期間限定冷麵餐盒,各款冷麵均配搭多春魚籽青瓜沙律、加州卷及綁壽司,清新美味,豐富飽肚之餘,背後更蘊藏了重大意義!每售出一個冷麵餐盒,爭鮮將捐出一元予香港肌...
Ad type other other other
Ad word count193 198 188

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Sushi Express Hong Kong(爭鮮)”, the text type used is other to obtain the best advertising results. “Sushi Express Hong Kong(爭鮮)” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Sushi Express Hong Kong(爭鮮)” are:LEARN_MORE,N/A,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Sushi Express Hong Kong(爭鮮)” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Sushi Express Hong Kong(爭鮮)” When Facebook ads are placed on Facebook, the ad schedules are 5 days,1 days, and 17 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Sushi Express Hong Kong(爭鮮)”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.