Award-winning Case Study For Sushi Express Hong Kong(爭鮮) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sushi Express Hong Kong(爭鮮)”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sushi Express Hong Kong(爭鮮)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sushi Express Hong Kong(爭鮮)” through the method of adspy!

Sushi Express Hong Kong(爭鮮) Facebook ad Introduction by ad spy method

“Sushi Express Hong Kong(爭鮮)” introduction:為了對「新鮮」的堅持,企業自始命名為「爭鮮」,意即「真鮮」。

“Sushi Express Hong Kong(爭鮮)” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sushi Express Hong Kong(爭鮮)” ads data to help “Sushi Express Hong Kong(爭鮮)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sushi Express Hong Kong(爭鮮)”. In this report, we analyze in detail the best ad cases of “Sushi Express Hong Kong(爭鮮)”.

Sushi Express Hong Kong(爭鮮) Top3 Ads Case Study:

Advertisers Sushi Express Hong Kong(爭鮮) Sushi Express Hong Kong(爭鮮) Sushi Express Hong Kong(爭鮮)
Ad title Sushi Express Hong Kong(爭鮮) Photos from Sushi Express Hong Kong(爭鮮)'s post 【爭鮮外帶壽司 — 冷麵行善】
Ad text 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h... 【爭鮮外帶壽司 — 冷麵行善】 爭鮮推出期間限定冷麵餐盒,各款冷麵均配搭多春魚籽青瓜沙律、加州卷及綁壽司,清新美味,豐富飽肚之餘,背後更蘊藏了重大意義!每售出一個冷麵餐盒,爭鮮將捐出一元予香港肌...
Ad format Carousel Carousel Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 5 days 1 days 17 days
Like 0 123 23

Sushi Express Hong Kong(爭鮮) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sushi Express Hong Kong(爭鮮)” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sushi Express Hong Kong(爭鮮)” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sushi Express Hong Kong(爭鮮)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sushi Express Hong Kong(爭鮮) Photos from Sushi Express Hong Kong(爭鮮)'s post 【爭鮮外帶壽司 — 冷麵行善】
Ad text  【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h...  【4月7號截止啦~ 爭鮮脆卷盒創意重用比賽】 大家諗到整咩作品贏走$3,000獎金未呢?未諗到?等我地俾啲idea大家啦! 記住呀!呢個比賽4月7號就截止㗎喇,大家要把握時間,係截止前提交到 h...  【爭鮮外帶壽司 — 冷麵行善】 爭鮮推出期間限定冷麵餐盒,各款冷麵均配搭多春魚籽青瓜沙律、加州卷及綁壽司,清新美味,豐富飽肚之餘,背後更蘊藏了重大意義!每售出一個冷麵餐盒,爭鮮將捐出一元予香港肌...
Ad type  other  other  other
Ad word count 193  198  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sushi Express Hong Kong(爭鮮)”, the text type used is other to obtain the best ad performance. “Sushi Express Hong Kong(爭鮮)” can use this copy style more. On the other hand, “Sushi Express Hong Kong(爭鮮)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sushi Express Hong Kong(爭鮮)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sushi Express Hong Kong(爭鮮)” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sushi Express Hong Kong(爭鮮)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sushi Express Hong Kong(爭鮮)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sushi Express Hong Kong(爭鮮)” top 3 ads schedules are: 5 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sushi Express Hong Kong(爭鮮)”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Sushi Express Hong Kong(爭鮮)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sushi Express Hong Kong(爭鮮)” ad case study report

If you want to check the best ad case study of other advertisers related to “Sushi Express Hong Kong(爭鮮)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sushi Express Hong Kong(爭鮮)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.