Award-winning Case Study For Sushi City By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sushi City”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sushi City” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sushi City” through the method of adspy!

Sushi City Facebook ad Introduction by ad spy method

“Sushi City” introduction:

“Sushi City” Facebook ads last run:2020-02-23 02:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sushi City” ads data to help “Sushi City” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sushi City”. In this report, we analyze in detail the best ad cases of “Sushi City”.

Sushi City Top3 Ads Case Study:

Advertisers Sushi City Sushi City Sushi City
Ad title Padavėja (-as) Sushi City Karjera
Ad text Ieškome padavėjų galinčių dirbti pilnu etatu. Jeigu domina spausk žemiau esančią nuorodą ir užpil... Ieškome sushi meistro! Turi patirties ir tau patinka šis darbas? Užpildyk anketą www.sushicity.l... Ieškai padavėjos(-o) darbo? Užpildyk anketą ir mes su Tavimi susisieksime!
Ad format Image Image Image
Categories other Sushi Restaurant Sushi Restaurant
Duration 2 days 1 days 1 days
Like 4 647 749

Sushi City Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sushi City” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sushi City” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sushi City” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Padavėja (-as) Sushi City Karjera
Ad text  Ieškome padavėjų galinčių dirbti pilnu etatu. Jeigu domina spausk žemiau esančią nuorodą ir užpil...  Ieškome sushi meistro! Turi patirties ir tau patinka šis darbas? Užpildyk anketą www.sushicity.l...  Ieškai padavėjos(-o) darbo? Užpildyk anketą ir mes su Tavimi susisieksime!
Ad type  other  other  other
Ad word count 146  147  74

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sushi City”, the text type used is other to obtain the best ad performance. “Sushi City” can use this copy style more. On the other hand, “Sushi City” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sushi City” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sushi City” are:APPLY_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Sushi City” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sushi City” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sushi City” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sushi City”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Sushi City” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sushi City” ad case study report

If you want to check the best ad case study of other advertisers related to “Sushi City”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sushi City”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.