Award-winning Case Study For Surviving The Evacuation By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Surviving The Evacuation”, or large enterprises, they have established a Facebook page for advertising and promotion. “Surviving The Evacuation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Surviving The Evacuation” through the method of adspy!

Surviving The Evacuation Facebook ad Introduction by ad spy method

“Surviving The Evacuation” introduction:Would you survive the evacuation? A series of novels that follow the collapse of the world we know and the struggle to build something new.

“Surviving The Evacuation” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Surviving The Evacuation” ads data to help “Surviving The Evacuation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Surviving The Evacuation”. In this report, we analyze in detail the best ad cases of “Surviving The Evacuation”.

Surviving The Evacuation Top3 Ads Case Study:

Advertisers Surviving The Evacuation Surviving The Evacuation Surviving The Evacuation
Ad title Outback Outbreak, click to select your e-book retailer Outback Outbreak, click to select your e-book retailer Free on Amazon
Ad text Within hours of the outbreak, Canberra implements martial law. Towns are barricaded. Tourists are... Hiding in the Australian outback, Corrie Guinn thought she’d escaped her past. The outbreak chang... Twenty years after the nuclear war, technology has regressed to the age of steam. To avoid a life...
Ad format Image Image Image
Categories Book Series Book Series Book Series
Duration 1 days 1 days 1 days
Like 54 16 99

Surviving The Evacuation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Surviving The Evacuation” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Surviving The Evacuation” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Surviving The Evacuation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Outback Outbreak, click to select your e-book retailer Outback Outbreak, click to select your e-book retailer Free on Amazon
Ad text  Within hours of the outbreak, Canberra implements martial law. Towns are barricaded. Tourists are...  Hiding in the Australian outback, Corrie Guinn thought she’d escaped her past. The outbreak chang...  Twenty years after the nuclear war, technology has regressed to the age of steam. To avoid a life...
Ad type  other  other  other
Ad word count 297  310  329

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Surviving The Evacuation”, the text type used is other to obtain the best ad performance. “Surviving The Evacuation” can use this copy style more. On the other hand, “Surviving The Evacuation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Surviving The Evacuation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Surviving The Evacuation” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Surviving The Evacuation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Surviving The Evacuation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Surviving The Evacuation” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Surviving The Evacuation”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Surviving The Evacuation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Surviving The Evacuation” ad case study report

If you want to check the best ad case study of other advertisers related to “Surviving The Evacuation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Surviving The Evacuation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.