Award-winning Case Study For Surface Magazine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Surface Magazine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Surface Magazine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Surface Magazine” through the method of adspy!

Surface Magazine Facebook ad Introduction by ad spy method

“Surface Magazine” introduction:The American magazine of global contemporary design.

“Surface Magazine” Facebook ads last run:2020-02-17 07:16:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Surface Magazine” ads data to help “Surface Magazine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Surface Magazine”. In this report, we analyze in detail the best ad cases of “Surface Magazine”.

Surface Magazine Top3 Ads Case Study:

Advertisers Surface Magazine Surface Magazine Surface Magazine
Ad title How MoMA Design Store Is Inspiring Tomorrow’s Littlest Artists How MoMA Design Store Is Inspiring Tomorrow’s Littlest Artists Subscribe Today
Ad text The 'Making with MoMA' collection, and pop-up store, is all about giving art-loving kids the crea... Art-lovers under 12 (and their parents): Find inspiration and education with Making with MoMA art... Design News. Delivered.
Ad format Image Image Image
Categories Magazine Magazine Magazine
Duration 1 days 1 days 1 days
Like 86 3 1

Surface Magazine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Surface Magazine” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Surface Magazine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Surface Magazine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How MoMA Design Store Is Inspiring Tomorrow’s Littlest Artists How MoMA Design Store Is Inspiring Tomorrow’s Littlest Artists Subscribe Today
Ad text  The 'Making with MoMA' collection, and pop-up store, is all about giving art-loving kids the crea...  Art-lovers under 12 (and their parents): Find inspiration and education with Making with MoMA art...  Design News. Delivered.
Ad type  other  other  other
Ad word count 196  518  23

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Surface Magazine”, the text type used is other to obtain the best ad performance. “Surface Magazine” can use this copy style more. On the other hand, “Surface Magazine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Surface Magazine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Surface Magazine” are:N/A,N/A,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Surface Magazine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Surface Magazine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Surface Magazine” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Surface Magazine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Surface Magazine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Surface Magazine” ad case study report

If you want to check the best ad case study of other advertisers related to “Surface Magazine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Surface Magazine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.