Award-winning Case Study For Surf Ranch Resort By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Surf Ranch Resort”, or large enterprises, they have established a Facebook page for advertising and promotion. “Surf Ranch Resort” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Surf Ranch Resort” through the method of adspy!

Surf Ranch Resort Facebook ad Introduction by ad spy method

“Surf Ranch Resort” introduction:The Surf Ranch is Nicaragua's and the worlds first and only action sports resort.

“Surf Ranch Resort” Facebook ads last run:2020-02-17 08:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Surf Ranch Resort” ads data to help “Surf Ranch Resort” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Surf Ranch Resort”. In this report, we analyze in detail the best ad cases of “Surf Ranch Resort”.

Surf Ranch Resort Top3 Ads Case Study:

Advertisers Surf Ranch Resort Surf Ranch Resort Surf Ranch Resort
Ad title $95 - 2 Día/1 Noche Paquete Todo Incluido para 2 San Juan Del Sur, Nicaragua. $35 por noche. Ocean View Houses at Surf Ranch Popoyo
Ad text $95 - 2 Día / 1 Noche Paquete Todo Incluido para 2 personas. Cócteles ilimitados, cerveza, ron, c... $35 por noche para 2 personas. Desayuno incluido, Piscina, skatepark, rocódromo, voleibol, bar e... 
Ad format Image Image Video
Categories other other other
Duration 3 days 1 days 1 days
Like 4508 2041 0

Surf Ranch Resort Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Surf Ranch Resort” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Surf Ranch Resort” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Surf Ranch Resort” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $95 - 2 Día/1 Noche Paquete Todo Incluido para 2 San Juan Del Sur, Nicaragua. $35 por noche. Ocean View Houses at Surf Ranch Popoyo
Ad text  $95 - 2 Día / 1 Noche Paquete Todo Incluido para 2 personas. Cócteles ilimitados, cerveza, ron, c...  $35 por noche para 2 personas. Desayuno incluido, Piscina, skatepark, rocódromo, voleibol, bar e...  
Ad type  other  other  other
Ad word count 137  139  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Surf Ranch Resort”, the text type used is other to obtain the best ad performance. “Surf Ranch Resort” can use this copy style more. On the other hand, “Surf Ranch Resort” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Surf Ranch Resort” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Surf Ranch Resort” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Surf Ranch Resort” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Surf Ranch Resort” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Surf Ranch Resort” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Surf Ranch Resort”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Surf Ranch Resort” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Surf Ranch Resort” ad case study report

If you want to check the best ad case study of other advertisers related to “Surf Ranch Resort”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Surf Ranch Resort”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.