Award-winning Case Study For SURE Universal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SURE Universal”, or large enterprises, they have established a Facebook page for advertising and promotion. “SURE Universal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SURE Universal” through the method of adspy!

SURE Universal Facebook ad Introduction by ad spy method

“SURE Universal” introduction:SURE Universal Ltd. develops the SURE Universal Remote platform for digital media, smart appliances, and the Internet of Things (IoT).

“SURE Universal” Facebook ads last run:2020-02-13 22:29:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SURE Universal” ads data to help “SURE Universal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SURE Universal”. In this report, we analyze in detail the best ad cases of “SURE Universal”.

SURE Universal Top3 Ads Case Study:

Advertisers SURE Universal SURE Universal SURE Universal
Ad title Photos from SURE Universal's post SURE Universal SURE Universal
Ad text Our very own Viktor Ariel, will be announcing at #ChinaSmartHome Expo the SURE Universal & Videos... Imagine not having to drive around in circles looking for a parking spot! Here's how parking is g... While it’s hard to believe that the Easter egg hunt could get even better, IoT stands to change t...
CTA type N/A N/A N/A
Ad format Carousel Image Image
Categories App Page App Page App Page
Duration 1 days 3 days 6 days
Like 30 32 8

SURE Universal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SURE Universal” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SURE Universal” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SURE Universal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from SURE Universal's post SURE Universal SURE Universal
Ad text  Our very own Viktor Ariel, will be announcing at #ChinaSmartHome Expo the SURE Universal & Videos...  Imagine not having to drive around in circles looking for a parking spot! Here's how parking is g...  While it’s hard to believe that the Easter egg hunt could get even better, IoT stands to change t...
Ad type  other  other  other
Ad word count 242  232  204

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SURE Universal”, the text type used is other to obtain the best ad performance. “SURE Universal” can use this copy style more. On the other hand, “SURE Universal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SURE Universal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SURE Universal” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SURE Universal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SURE Universal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SURE Universal” top 3 ads schedules are: 1 days,3 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SURE Universal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SURE Universal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SURE Universal” ad case study report

If you want to check the best ad case study of other advertisers related to “SURE Universal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SURE Universal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.