Award-winning Case Study For Sur La Table By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sur La Table”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sur La Table” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sur La Table” through the method of adspy!

Sur La Table Facebook ad Introduction by ad spy method

“Sur La Table” introduction:Sur La Table: The Art & Soul of Cooking

“Sur La Table” Facebook ads last run:2020-02-17 05:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sur La Table” ads data to help “Sur La Table” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sur La Table”. In this report, we analyze in detail the best ad cases of “Sur La Table”.

Sur La Table Top3 Ads Case Study:

Advertisers Sur La Table Sur La Table Sur La Table
Ad title FREE Shipping Over $59 iStar Wars/i™ Lightsaber™ Ice Tray FREE Shipping Over $59
Ad text Welcome to the next generation of nonstick. The bestselling pans that we love using in our cookin... The holidays are here—we have everything you’re looking for.  Our gift to you—enjoy 20% off with code BOW19
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 1 days 2 days
Like 3 0 281

Sur La Table Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sur La Table” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sur La Table” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sur La Table” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE Shipping Over $59 iStar Wars/i™ Lightsaber™ Ice Tray FREE Shipping Over $59
Ad text  Welcome to the next generation of nonstick. The bestselling pans that we love using in our cookin...  The holidays are here—we have everything you’re looking for.   Our gift to you—enjoy 20% off with code BOW19
Ad type  other  other  other
Ad word count 176  60  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sur La Table”, the text type used is other to obtain the best ad performance. “Sur La Table” can use this copy style more. On the other hand, “Sur La Table” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sur La Table” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sur La Table” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Sur La Table” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sur La Table” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sur La Table” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sur La Table”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sur La Table” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sur La Table” ad case study report

If you want to check the best ad case study of other advertisers related to “Sur La Table”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sur La Table”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.