Award-winning Case Study For Sunrise Guitars By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunrise Guitars”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunrise Guitars” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunrise Guitars” through the method of adspy!

Sunrise Guitars Facebook ad Introduction by ad spy method

“Sunrise Guitars” introduction:Quality acoustic instruments from your favorite brands. Lesson program for players of all ages. Repair work from certified luthier. Huge inventory online!

“Sunrise Guitars” Facebook ads last run:2020-02-21 07:14:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunrise Guitars” ads data to help “Sunrise Guitars” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunrise Guitars”. In this report, we analyze in detail the best ad cases of “Sunrise Guitars”.

Sunrise Guitars Top3 Ads Case Study:

Advertisers Sunrise Guitars Sunrise Guitars Sunrise Guitars
Ad title Sunrise Guitars Sunrise Guitars Sunrise Guitars
Ad text Back in black. The Taylor Guitars 214ce Black Deluxe has returned. Crisp white binding on a full-... The Taylor Guitars 552ce 12-Fret is back! Not only does it feature a compact Grand Concert body, ... New to the store today from Martin Guitar is this D-12E. With a gorgeous glossed Sitka spruce top...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Musical Instrument Store Musical Instrument Store Musical Instrument Store
Duration 1 days 1 days 1 days
Like 201 8 64

Sunrise Guitars Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunrise Guitars” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunrise Guitars” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunrise Guitars” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sunrise Guitars Sunrise Guitars Sunrise Guitars
Ad text  Back in black. The Taylor Guitars 214ce Black Deluxe has returned. Crisp white binding on a full-...  The Taylor Guitars 552ce 12-Fret is back! Not only does it feature a compact Grand Concert body, ...  New to the store today from Martin Guitar is this D-12E. With a gorgeous glossed Sitka spruce top...
Ad type  other  other  other
Ad word count 433  367  298

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunrise Guitars”, the text type used is other to obtain the best ad performance. “Sunrise Guitars” can use this copy style more. On the other hand, “Sunrise Guitars” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunrise Guitars” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunrise Guitars” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sunrise Guitars” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunrise Guitars” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunrise Guitars” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunrise Guitars”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sunrise Guitars” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunrise Guitars” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunrise Guitars”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunrise Guitars”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.