Award-winning Case Study For SunPlay Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SunPlay Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “SunPlay Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SunPlay Philippines” through the method of adspy!

SunPlay Philippines Facebook ad Introduction by ad spy method

“SunPlay Philippines” introduction:SunPlay, the number one sunblock in Japan, is now in the Philippines! Grab one today at your nearest Watsons outlet or SM Department Store.

“SunPlay Philippines” Facebook ads last run:2020-02-21 01:54:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SunPlay Philippines” ads data to help “SunPlay Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SunPlay Philippines”. In this report, we analyze in detail the best ad cases of “SunPlay Philippines”.

SunPlay Philippines Top3 Ads Case Study:

Advertisers SunPlay Philippines SunPlay Philippines SunPlay Philippines
Ad title SunPlay Philippines SunPlay Philippines SunPlay Philippines
Ad text Go wild this summer with SunPlay sunscreens!  Get advanced sun protection with the highest SPF from SunPlay! Glides on easy. Lasts long.
Ad format Carousel Video Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 14 days 12 days 43 days
Like 0 2 45

SunPlay Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SunPlay Philippines” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SunPlay Philippines” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SunPlay Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SunPlay Philippines SunPlay Philippines SunPlay Philippines
Ad text  Go wild this summer with SunPlay sunscreens!    Get advanced sun protection with the highest SPF from SunPlay! Glides on easy. Lasts long.
Ad type  other  other  other
Ad word count 44  0  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SunPlay Philippines”, the text type used is other to obtain the best ad performance. “SunPlay Philippines” can use this copy style more. On the other hand, “SunPlay Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SunPlay Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SunPlay Philippines” are:LEARN_MORE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “SunPlay Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SunPlay Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SunPlay Philippines” top 3 ads schedules are: 14 days,12 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SunPlay Philippines”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“SunPlay Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SunPlay Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “SunPlay Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SunPlay Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.