Award-winning Case Study For Sunken Secrets By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunken Secrets”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunken Secrets” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunken Secrets” through the method of adspy!

Sunken Secrets Facebook ad Introduction by ad spy method

“Sunken Secrets” introduction:A new wave of farming is HERE! Sunken Secrets is an Oceanic Sim game, with a magical twist! Play NOW on iOS:

“Sunken Secrets” Facebook ads last run:2020-02-19 21:26:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunken Secrets” ads data to help “Sunken Secrets” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunken Secrets”. In this report, we analyze in detail the best ad cases of “Sunken Secrets”.

Sunken Secrets Top3 Ads Case Study:

Advertisers Sunken Secrets Sunken Secrets Sunken Secrets
Ad title Free! Free Juice! Sunken Secrets
Ad text The Evil Sea Witch has cursed the island! Harvest crops, make juice, and help the town rebuild in... The Evil Sea Witch has cursed the island! Harvest crops, make juice, and help the town rebuild in... Dekoriere Dein bezauberndes Dorf und rette die Inselbewohner in diesem neuen Spiel mit Suchtfaktor!
Ad format Video Video Image
Categories App Page App Page App Page
Duration 292 days 292 days 292 days
Like 0 24 35

Sunken Secrets Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunken Secrets” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunken Secrets” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunken Secrets” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free! Free Juice! Sunken Secrets
Ad text  The Evil Sea Witch has cursed the island! Harvest crops, make juice, and help the town rebuild in...  The Evil Sea Witch has cursed the island! Harvest crops, make juice, and help the town rebuild in...  Dekoriere Dein bezauberndes Dorf und rette die Inselbewohner in diesem neuen Spiel mit Suchtfaktor!
Ad type  other  other  other
Ad word count 158  158  99

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunken Secrets”, the text type used is other to obtain the best ad performance. “Sunken Secrets” can use this copy style more. On the other hand, “Sunken Secrets” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunken Secrets” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Sunken Secrets” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunken Secrets” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunken Secrets” top 3 ads schedules are: 292 days,292 days, and 292 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunken Secrets”‘s top 1 ad duration is 292 days. Every advertisement has a life cycle.
“Sunken Secrets” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunken Secrets” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunken Secrets”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunken Secrets”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.