Award-winning Case Study For Sunglass Hut By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunglass Hut”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunglass Hut” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunglass Hut” through the method of adspy!

Sunglass Hut Facebook ad Introduction by ad spy method

“Sunglass Hut” introduction:Welcome to the House of Sun. The place where the sun never sets, where the shades we select bring light to your style. #OnlyAtSunglassHut

“Sunglass Hut” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunglass Hut” ads data to help “Sunglass Hut” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunglass Hut”. In this report, we analyze in detail the best ad cases of “Sunglass Hut”.

Sunglass Hut Top3 Ads Case Study:

Advertisers Sunglass Hut Sunglass Hut Sunglass Hut
Ad title Sunglass Hut Sunglass Hut Love Yourself
Ad text Discover Chiara Ferragni’s 5 tips for styling sunglasses for the perfect look. Get inspired on su... Discover Chiara Ferragni’s 5 tips for styling sunglasses for the perfect look. Get inspired on su... Introducing MBB x Vogue Eyewear. Celebrate everything that makes you, you with shades created by ...
Ad format Carousel Carousel Video
Categories other other other
Duration 3 days 5 days 1 days
Like 99 381 37

Sunglass Hut Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunglass Hut” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunglass Hut” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunglass Hut” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sunglass Hut Sunglass Hut Love Yourself
Ad text  Discover Chiara Ferragni’s 5 tips for styling sunglasses for the perfect look. Get inspired on su...  Discover Chiara Ferragni’s 5 tips for styling sunglasses for the perfect look. Get inspired on su...  Introducing MBB x Vogue Eyewear. Celebrate everything that makes you, you with shades created by ...
Ad type  other  other  other
Ad word count 111  111  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunglass Hut”, the text type used is other to obtain the best ad performance. “Sunglass Hut” can use this copy style more. On the other hand, “Sunglass Hut” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunglass Hut” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunglass Hut” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Sunglass Hut” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunglass Hut” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunglass Hut” top 3 ads schedules are: 3 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunglass Hut”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Sunglass Hut” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunglass Hut” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunglass Hut”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunglass Hut”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.