Award-winning Case Study For Sunderland Echo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunderland Echo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunderland Echo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunderland Echo” through the method of adspy!

Sunderland Echo Facebook ad Introduction by ad spy method

“Sunderland Echo” introduction:News outlet serving Sunderland, South Tyneside, East Durham and the North East region. Comments you make on our posts, which are public, may be used in follow-up stories or other editorial content. Please don't leave abusive or hateful comments.

“Sunderland Echo” Facebook ads last run:2020-02-20 20:58:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunderland Echo” ads data to help “Sunderland Echo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunderland Echo”. In this report, we analyze in detail the best ad cases of “Sunderland Echo”.

Sunderland Echo Top3 Ads Case Study:

Advertisers Sunderland Echo Sunderland Echo Sunderland Echo
Ad title Download your free marketing checklist Get Your Message to 66% of Sunderland Get Your Message to 66% of Sunderland
Ad text Want to advertise your business online? Find out everything you need to do first with this free c... Win more customers by reaching 149,282 people with the Sunderland Echo. Get in touch with one of ... Win more customers by reaching 149,282 people with the Sunderland Echo. Get in touch with one of ...
Ad format Image Image Image
Categories Broadcasting & Media Production Company Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 22 days 63 days 63 days
Like 0 6 0

Sunderland Echo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunderland Echo” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunderland Echo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunderland Echo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Download your free marketing checklist Get Your Message to 66% of Sunderland Get Your Message to 66% of Sunderland
Ad text  Want to advertise your business online? Find out everything you need to do first with this free c...  Win more customers by reaching 149,282 people with the Sunderland Echo. Get in touch with one of ...  Win more customers by reaching 149,282 people with the Sunderland Echo. Get in touch with one of ...
Ad type  other  other  other
Ad word count 106  113  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunderland Echo”, the text type used is other to obtain the best ad performance. “Sunderland Echo” can use this copy style more. On the other hand, “Sunderland Echo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunderland Echo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunderland Echo” are:DOWNLOAD,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Sunderland Echo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunderland Echo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunderland Echo” top 3 ads schedules are: 22 days,63 days, and 63 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunderland Echo”‘s top 1 ad duration is 22 days. Every advertisement has a life cycle.
“Sunderland Echo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunderland Echo” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunderland Echo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunderland Echo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.