Award-winning Case Study For Sunday River By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunday River”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunday River” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunday River” through the method of adspy!

Sunday River Facebook ad Introduction by ad spy method

“Sunday River” introduction:Home to eight mountains of great skiing and riding and the most dependable snow in New England. Find your Happy Place by starting here:

“Sunday River” Facebook ads last run:2020-02-04 05:22:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunday River” ads data to help “Sunday River” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunday River”. In this report, we analyze in detail the best ad cases of “Sunday River”.

Sunday River Top3 Ads Case Study:

Advertisers Sunday River Sunday River Sunday River
Ad title Mother's Day Brunch Sunday River Sunday River
Ad text Celebrate mom with a delicious meal at Camp in the Grand Summit Hotel. Lock in spring savings to ski Sunday River, Loon & Sugarloaf next winter with just $50 down. Lock in spring savings to ski Sunday River, Loon & Sugarloaf next winter with just $50 down.
Ad format Image Carousel Others
Categories Ski Resort Ski Resort Ski Resort
Duration 1 days 7 days 1 days
Like 104 20 1

Sunday River Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunday River” top 3 ads are: Image,Carousel, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunday River” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunday River” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mother's Day Brunch Sunday River Sunday River
Ad text  Celebrate mom with a delicious meal at Camp in the Grand Summit Hotel.  Lock in spring savings to ski Sunday River, Loon & Sugarloaf next winter with just $50 down.  Lock in spring savings to ski Sunday River, Loon & Sugarloaf next winter with just $50 down.
Ad type  other  other  other
Ad word count 70  92  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunday River”, the text type used is other to obtain the best ad performance. “Sunday River” can use this copy style more. On the other hand, “Sunday River” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunday River” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunday River” are:EVENT_RSVP,GET_OFFER,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Sunday River” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunday River” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunday River” top 3 ads schedules are: 1 days,7 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunday River”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sunday River” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunday River” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunday River”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunday River”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.