Award-winning Case Study For Sunday Mattresses By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunday Mattresses”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunday Mattresses” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunday Mattresses” through the method of adspy!

Sunday Mattresses Facebook ad Introduction by ad spy method

“Sunday Mattresses” introduction:India's first mattress & sleep products startup. Buying is hassle free & easy to own. 100 Day trial or 100% refund. Same Day Delivery.

“Sunday Mattresses” Facebook ads last run:2020-02-17 06:52:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunday Mattresses” ads data to help “Sunday Mattresses” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunday Mattresses”. In this report, we analyze in detail the best ad cases of “Sunday Mattresses”.

Sunday Mattresses Top3 Ads Case Study:

Advertisers Sunday Mattresses Sunday Mattresses Sunday Mattresses
Ad title Sunday Ortho Plus 4 Mattress India's Most Advanced Mattress Modi assures economy on track, flays critics
Ad text  5 star review from Prakash Patel: Best For Back Pain Mattress is perfect for any sleeping p... See how Sunday Mattresses are made in some of the most advanced factories in the world. Sunday gets featured yet again...Happy to get acknowledged courtesy Deccan Chronicle #sleep #matt...
Ad format Image Video Image
Categories other Retail Company Retail Company
Duration 1 days 362 days 539 days
Like 0 125 3497

Sunday Mattresses Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunday Mattresses” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunday Mattresses” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunday Mattresses” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sunday Ortho Plus 4 Mattress India's Most Advanced Mattress Modi assures economy on track, flays critics
Ad text   5 star review from Prakash Patel: Best For Back Pain Mattress is perfect for any sleeping p...  See how Sunday Mattresses are made in some of the most advanced factories in the world.  Sunday gets featured yet again...Happy to get acknowledged courtesy Deccan Chronicle #sleep #matt...
Ad type  other  other  other
Ad word count 201  87  144

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunday Mattresses”, the text type used is other to obtain the best ad performance. “Sunday Mattresses” can use this copy style more. On the other hand, “Sunday Mattresses” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunday Mattresses” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunday Mattresses” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sunday Mattresses” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunday Mattresses” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunday Mattresses” top 3 ads schedules are: 1 days,362 days, and 539 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunday Mattresses”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sunday Mattresses” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunday Mattresses” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunday Mattresses”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunday Mattresses”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.