Award-winning Case Study For Sunbelt Rentals By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sunbelt Rentals”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sunbelt Rentals” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sunbelt Rentals” through the method of adspy!

Sunbelt Rentals Facebook ad Introduction by ad spy method

“Sunbelt Rentals” introduction:One of the largest equipment rental companies in North America serving the construction, industrial, municipal, specialty and do-it-yourself markets.

“Sunbelt Rentals” Facebook ads last run:2020-02-17 06:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sunbelt Rentals” ads data to help “Sunbelt Rentals” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sunbelt Rentals”. In this report, we analyze in detail the best ad cases of “Sunbelt Rentals”.

Sunbelt Rentals Top3 Ads Case Study:

Advertisers Sunbelt Rentals Sunbelt Rentals Sunbelt Rentals
Ad title Sunbelt Rentals Sunbelt Rentals Stop These Costly Downtime Scenarios
Ad text Hurricanes can be unexpected and devastating. Chat with our team at booth 214 during @FloridaGHC ... When it comes to portable cooling equipment, you have options. Download this guide to help you id... Downtime costs manufacturing facilities $30,000 to $50,000 per hour. Read how we can help you red...
Ad format Carousel Carousel Image
Categories Commercial & Industrial Equipment Supplier Commercial & Industrial Equipment Supplier Commercial & Industrial Equipment Supplier
Duration 1 days 1 days 18 days
Like 3 2 18

Sunbelt Rentals Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sunbelt Rentals” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sunbelt Rentals” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sunbelt Rentals” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sunbelt Rentals Sunbelt Rentals Stop These Costly Downtime Scenarios
Ad text  Hurricanes can be unexpected and devastating. Chat with our team at booth 214 during @FloridaGHC ...  When it comes to portable cooling equipment, you have options. Download this guide to help you id...  Downtime costs manufacturing facilities $30,000 to $50,000 per hour. Read how we can help you red...
Ad type  other  other  other
Ad word count 164  150  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sunbelt Rentals”, the text type used is other to obtain the best ad performance. “Sunbelt Rentals” can use this copy style more. On the other hand, “Sunbelt Rentals” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sunbelt Rentals” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sunbelt Rentals” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sunbelt Rentals” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sunbelt Rentals” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sunbelt Rentals” top 3 ads schedules are: 1 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sunbelt Rentals”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sunbelt Rentals” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sunbelt Rentals” ad case study report

If you want to check the best ad case study of other advertisers related to “Sunbelt Rentals”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sunbelt Rentals”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.