Award-winning Case Study For Sun Tours By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sun Tours”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sun Tours” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sun Tours” through the method of adspy!

Sun Tours Facebook ad Introduction by ad spy method

“Sun Tours” introduction:Travel & Tourism agency

“Sun Tours” Facebook ads last run:2020-02-22 23:06:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sun Tours” ads data to help “Sun Tours” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sun Tours”. In this report, we analyze in detail the best ad cases of “Sun Tours”.

Sun Tours Top3 Ads Case Study:

Advertisers Sun Tours Sun Tours Sun Tours
Ad title Photos from Sun Tours's post Photos from Sun Tours's post Sun Tours
Ad text عروض الصيف مع #الشمس_للسياحة سافر مع الشمس للسياحة لعدة وجهات: #أسطنبول #أنتاليا #طرابزون #شرم_... #منشن_صاحبك و أحكيله يلا على #العقبة! وين ممكن #تسافر ب 110 دنانير بس و تكون رحلتك شاملة تذكرة ... #منشن_صاحبك و أحكيله عرض ال 99 دينار رجع كل سبت!!!!! رحلتك شاملة تذكرة الطيارة، فندق 5 نجوم, جمي...
CTA type N/A N/A N/A
Ad format Image Carousel Image
Categories other Travel Agency Travel Agency
Duration 6 days 1 days 1 days
Like 309 460 295

Sun Tours Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sun Tours” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sun Tours” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sun Tours” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Sun Tours's post Photos from Sun Tours's post Sun Tours
Ad text  عروض الصيف مع #الشمس_للسياحة سافر مع الشمس للسياحة لعدة وجهات: #أسطنبول #أنتاليا #طرابزون #شرم_...  #منشن_صاحبك و أحكيله يلا على #العقبة! وين ممكن #تسافر ب 110 دنانير بس و تكون رحلتك شاملة تذكرة ...  #منشن_صاحبك و أحكيله عرض ال 99 دينار رجع كل سبت!!!!! رحلتك شاملة تذكرة الطيارة، فندق 5 نجوم, جمي...
Ad type  other  other  other
Ad word count 351  693  701

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sun Tours”, the text type used is other to obtain the best ad performance. “Sun Tours” can use this copy style more. On the other hand, “Sun Tours” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sun Tours” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sun Tours” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sun Tours” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sun Tours” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sun Tours” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sun Tours”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Sun Tours” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sun Tours” ad case study report

If you want to check the best ad case study of other advertisers related to “Sun Tours”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sun Tours”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.