Award-winning Case Study For Sun Life Financial Indonesia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sun Life Financial Indonesia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sun Life Financial Indonesia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sun Life Financial Indonesia” through the method of adspy!

Sun Life Financial Indonesia Facebook ad Introduction by ad spy method

“Sun Life Financial Indonesia” introduction:Selamat datang di Sun Life Financial's official Indonesia. Kunjungi situs resmi kami untuk info lebih lengkap di

“Sun Life Financial Indonesia” Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sun Life Financial Indonesia” ads data to help “Sun Life Financial Indonesia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sun Life Financial Indonesia”. In this report, we analyze in detail the best ad cases of “Sun Life Financial Indonesia”.

Sun Life Financial Indonesia Top3 Ads Case Study:

Advertisers Sun Life Financial Indonesia Sun Life Financial Indonesia Sun Life Financial Indonesia
Ad title Share cara hidup sehatmu Sun Life Financial Indonesia Sun Life Financial Indonesia
Ad text Yuk ikut #LiveHealthierLives Sun Life Vlog competition & menangkan banyak hadiah menarik! Secara spesifik, olahraga lari memberikan keuntungan tersendiri bagi diabetesi. Selain membakar k... Selamat Datang di Official Page Sun Life Financial Indonesia. Menjadi Lebih Cerah di Setiap Tahap...
Ad format Video Image Video
Categories other Insurance Company Insurance Company
Duration 2 days 117 days 172 days
Like 2016 0 121

Sun Life Financial Indonesia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sun Life Financial Indonesia” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sun Life Financial Indonesia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sun Life Financial Indonesia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Share cara hidup sehatmu Sun Life Financial Indonesia Sun Life Financial Indonesia
Ad text  Yuk ikut #LiveHealthierLives Sun Life Vlog competition & menangkan banyak hadiah menarik!  Secara spesifik, olahraga lari memberikan keuntungan tersendiri bagi diabetesi. Selain membakar k...  Selamat Datang di Official Page Sun Life Financial Indonesia. Menjadi Lebih Cerah di Setiap Tahap...
Ad type  other  other  other
Ad word count 89  196  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sun Life Financial Indonesia”, the text type used is other to obtain the best ad performance. “Sun Life Financial Indonesia” can use this copy style more. On the other hand, “Sun Life Financial Indonesia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sun Life Financial Indonesia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sun Life Financial Indonesia” are:LEARN_MORE,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sun Life Financial Indonesia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sun Life Financial Indonesia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sun Life Financial Indonesia” top 3 ads schedules are: 2 days,117 days, and 172 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sun Life Financial Indonesia”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Sun Life Financial Indonesia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sun Life Financial Indonesia” ad case study report

If you want to check the best ad case study of other advertisers related to “Sun Life Financial Indonesia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sun Life Financial Indonesia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.