Award-winning Case Study For Sun International By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sun International”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sun International” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sun International” through the method of adspy!

Sun International Facebook ad Introduction by ad spy method

“Sun International” introduction:Sun International is Africa’s largest tourism, leisure and gaming group with a total of 27 resorts, luxury hotels and casinos in eight countries. 18+| Winners know when to stop. NRGP: 0800 006 008

“Sun International” Facebook ads last run:2020-02-17 06:04:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sun International” ads data to help “Sun International” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sun International”. In this report, we analyze in detail the best ad cases of “Sun International”.

Sun International Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sun International Sun International Sun International
Ad title Miss Universe Zozi Tunzi samples a bunny chow at The Maslow Sandton Step It Up A Gear Sun International
Ad text Guess who stopped by The Maslow Hotel and had a taste of Chef Hector's iconic Bunny Chow? Our lad... Sun International is giving you a chance to win a share of R20-million in cash and brand-new Rena... #TBT ✨ Sun Met 2018 was a rush of excitement and glamour. • What will this year’s #SunMet bring? ...
CTA type N/A LEARN_MORE N/A
Ad format Video Video Image
Categories other Hotel Resort Hotel Resort
Duration 1 days 12 days 1 days
Like 510 0 0

Sun International Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sun International” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sun International” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sun International” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Miss Universe Zozi Tunzi samples a bunny chow at The Maslow Sandton Step It Up A Gear Sun International
Ad text  Guess who stopped by The Maslow Hotel and had a taste of Chef Hector's iconic Bunny Chow? Our lad...  Sun International is giving you a chance to win a share of R20-million in cash and brand-new Rena...  #TBT ✨ Sun Met 2018 was a rush of excitement and glamour. • What will this year’s #SunMet bring? ...
Ad type  other  other  other
Ad word count 186  117  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sun International”, the text type used is other to obtain the best ad performance. “Sun International” can use this copy style more. On the other hand, “Sun International” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sun International” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sun International” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Sun International” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sun International” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sun International” top 3 ads schedules are: 1 days,12 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sun International”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sun International” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sun International” ad case study report

If you want to check the best ad case study of other advertisers related to “Sun International”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sun International”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.