Award-winning Case Study For SumUp BG By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SumUp BG”, or large enterprises, they have established a Facebook page for advertising and promotion. “SumUp BG” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SumUp BG” through the method of adspy!

SumUp BG Facebook ad Introduction by ad spy method

“SumUp BG” introduction:Ние даваме възможност на малкия и среден бизнес да приема картови плащания лесно, сигурно и по икономически ефективен начин.

“SumUp BG” Facebook ads last run:2020-02-17 09:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SumUp BG” ads data to help “SumUp BG” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SumUp BG”. In this report, we analyze in detail the best ad cases of “SumUp BG”.

SumUp BG Top3 Ads Case Study:

Advertisers SumUp BG SumUp BG SumUp BG
Ad title Customer Verification Specialist with Dutch and English in Sofia | SumUp SumUp BG SumUp BG
Ad text Want to work for a truly global, rapidly growing tech company? SumUp is looking for expert commun... Parli italiano e stai cercando di orientare la tua carriera professionale verso un settore innova... Vous parlez français et êtes à la recherche d'un nouveau défi professionnel? Rejoignez SumUp en t...
Ad format Image Carousel Carousel
Categories other other other
Duration 15 days 14 days 6 days
Like 76 57 78

SumUp BG Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SumUp BG” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SumUp BG” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SumUp BG” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Customer Verification Specialist with Dutch and English in Sofia | SumUp SumUp BG SumUp BG
Ad text  Want to work for a truly global, rapidly growing tech company? SumUp is looking for expert commun...  Parli italiano e stai cercando di orientare la tua carriera professionale verso un settore innova...  Vous parlez français et êtes à la recherche d'un nouveau défi professionnel? Rejoignez SumUp en t...
Ad type  other  other  other
Ad word count 305  396  470

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SumUp BG”, the text type used is other to obtain the best ad performance. “SumUp BG” can use this copy style more. On the other hand, “SumUp BG” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SumUp BG” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SumUp BG” are:APPLY_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “SumUp BG” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SumUp BG” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SumUp BG” top 3 ads schedules are: 15 days,14 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SumUp BG”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“SumUp BG” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SumUp BG” ad case study report

If you want to check the best ad case study of other advertisers related to “SumUp BG”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SumUp BG”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.