Award-winning Case Study For Sumo Snow By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sumo Snow”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sumo Snow” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sumo Snow” through the method of adspy!

Sumo Snow Facebook ad Introduction by ad spy method

“Sumo Snow” introduction:Sumo Snow offers premium handcrafted boba teas, shaved snow & Asian desserts.

“Sumo Snow” Facebook ads last run:2020-02-21 17:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sumo Snow” ads data to help “Sumo Snow” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sumo Snow”. In this report, we analyze in detail the best ad cases of “Sumo Snow”.

Sumo Snow Top3 Ads Case Study:

Advertisers Sumo Snow Sumo Snow Sumo Snow
Ad title Fotos de la biografía Sumo Snow Sumo Snow
Ad text  Join our Sumo Snow team Chandler location: 5055 W. Ray Road, #7, Chandler, AZ 85226 Keeping it cool @ Sumo Snow 16487 W. Bell Rd, #105, Surprise, AZ 85374 Chandler Location Coming ... NEW Confetti Bubble Waffle . Served with cotton candy ice cream, fruity pebbles, marshmallow cone...
Ad format Image Image Image
Categories other Shaved Ice Shop Shaved Ice Shop
Duration 1 days 3 days 1 days
Like 127 222 131

Sumo Snow Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sumo Snow” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sumo Snow” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sumo Snow” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fotos de la biografía Sumo Snow Sumo Snow
Ad text   Join our Sumo Snow team Chandler location: 5055 W. Ray Road, #7, Chandler, AZ 85226  Keeping it cool @ Sumo Snow 16487 W. Bell Rd, #105, Surprise, AZ 85374 Chandler Location Coming ...  NEW Confetti Bubble Waffle . Served with cotton candy ice cream, fruity pebbles, marshmallow cone...
Ad type  other  other  other
Ad word count 85  101  185

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sumo Snow”, the text type used is other to obtain the best ad performance. “Sumo Snow” can use this copy style more. On the other hand, “Sumo Snow” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sumo Snow” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sumo Snow” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sumo Snow” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sumo Snow” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sumo Snow” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sumo Snow”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sumo Snow” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sumo Snow” ad case study report

If you want to check the best ad case study of other advertisers related to “Sumo Snow”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sumo Snow”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.