Award-winning Case Study For SUGAR SAMMY By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SUGAR SAMMY”, or large enterprises, they have established a Facebook page for advertising and promotion. “SUGAR SAMMY” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SUGAR SAMMY” through the method of adspy!

SUGAR SAMMY Facebook ad Introduction by ad spy method

“SUGAR SAMMY” introduction:Join my Fan Page to get VIP Privileges to shows, access to pre-sale tickets and Sugar Sammy News! You can also sign my mailing list at

“SUGAR SAMMY” Facebook ads last run:2020-02-17 08:36:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SUGAR SAMMY” ads data to help “SUGAR SAMMY” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SUGAR SAMMY”. In this report, we analyze in detail the best ad cases of “SUGAR SAMMY”.

SUGAR SAMMY Top3 Ads Case Study:

Ad title Sugar Sammy in New York Feb 27-29 SUGAR SAMMY Sugar Sammy in Atlanta this weekend
Ad text I'm coming back to Carolines on Broadway in New York!  Few tickets left at The Punchline Comedy Club - Atlanta
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 393 29 12

SUGAR SAMMY Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SUGAR SAMMY” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SUGAR SAMMY” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SUGAR SAMMY” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sugar Sammy in New York Feb 27-29 SUGAR SAMMY Sugar Sammy in Atlanta this weekend
Ad text  I'm coming back to Carolines on Broadway in New York!    Few tickets left at The Punchline Comedy Club - Atlanta
Ad type  other  other  other
Ad word count 53  0  55

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SUGAR SAMMY”, the text type used is other to obtain the best ad performance. “SUGAR SAMMY” can use this copy style more. On the other hand, “SUGAR SAMMY” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SUGAR SAMMY” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “SUGAR SAMMY” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SUGAR SAMMY” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SUGAR SAMMY” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SUGAR SAMMY”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SUGAR SAMMY” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SUGAR SAMMY” ad case study report

If you want to check the best ad case study of other advertisers related to “SUGAR SAMMY”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SUGAR SAMMY”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.