Award-winning Case Study For Sugar & Flour By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sugar & Flour”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sugar & Flour” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sugar & Flour” through the method of adspy!

Sugar & Flour Facebook ad Introduction by ad spy method

“Sugar & Flour” introduction:We feature in Mille Crepe that whips up layers of mouthwatering goodness! 20 years experienced in pastry field to provide highest quality Mille Crepe!

“Sugar & Flour” Facebook ads last run:2020-02-17 08:16:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sugar & Flour” ads data to help “Sugar & Flour” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sugar & Flour”. In this report, we analyze in detail the best ad cases of “Sugar & Flour”.

Sugar & Flour Top3 Ads Case Study:

 1st2nd3rd
Advertisers Sugar & Flour Sugar & Flour Sugar & Flour
Ad title 2019 新品 2019母亲节优惠 Sugar & Flour
Ad text 2019新品驾到! #猫山王榴莲奶盖千层海绵蛋糕 新款蛋糕有点特别,让我们用图为您解说 图1) 蛋糕边围着透明的蛋糕包装 图2)顾客需要剪开酱汁包再倒入在蛋糕上方 p/s: 蛋糕和酱汁包可能在... 母亲节只送不卖!?! 在这个充满祝福的母亲节怎么能少了母亲节蛋糕呢? 今年Sugar & Flour为了伟大的妈咪们再次推出了【胶原蛋白香草千层蛋糕】 让辛苦的妈咪们享受蛋糕的同时还能变漂亮哦...  & Mother’s Day special Collagen Vanilla Mille Crepe TYPE B Rm108 only !! & ! ...
CTA type MESSAGE_PAGE N/A VIEW_INSTAGRAM_PROFILE
Ad format Image Carousel Carousel
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 128 days 15 days 1 days
Like 56 107 0

Sugar & Flour Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sugar & Flour” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sugar & Flour” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sugar & Flour” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2019 新品 2019母亲节优惠 Sugar & Flour
Ad text  2019新品驾到! #猫山王榴莲奶盖千层海绵蛋糕 新款蛋糕有点特别,让我们用图为您解说 图1) 蛋糕边围着透明的蛋糕包装 图2)顾客需要剪开酱汁包再倒入在蛋糕上方 p/s: 蛋糕和酱汁包可能在...  母亲节只送不卖!?! 在这个充满祝福的母亲节怎么能少了母亲节蛋糕呢? 今年Sugar & Flour为了伟大的妈咪们再次推出了【胶原蛋白香草千层蛋糕】 让辛苦的妈咪们享受蛋糕的同时还能变漂亮哦...   & Mother’s Day special Collagen Vanilla Mille Crepe TYPE B Rm108 only !! & ! ...
Ad type  other  other  other
Ad word count 224  571  241

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sugar & Flour”, the text type used is other to obtain the best ad performance. “Sugar & Flour” can use this copy style more. On the other hand, “Sugar & Flour” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sugar & Flour” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sugar & Flour” are:MESSAGE_PAGE,N/A,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Sugar & Flour” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sugar & Flour” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sugar & Flour” top 3 ads schedules are: 128 days,15 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sugar & Flour”‘s top 1 ad duration is 128 days. Every advertisement has a life cycle.
“Sugar & Flour” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sugar & Flour” ad case study report

If you want to check the best ad case study of other advertisers related to “Sugar & Flour”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sugar & Flour”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.