Award-winning Case Study For Subway Deutschland By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Subway Deutschland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Subway Deutschland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Subway Deutschland” through the method of adspy!

Subway Deutschland Facebook ad Introduction by ad spy method

“Subway Deutschland” introduction:Willkommen auf der offiziellen Subway® Fanseite für Deutschland!

“Subway Deutschland” Facebook ads last run:2020-01-19 20:21:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Subway Deutschland” ads data to help “Subway Deutschland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Subway Deutschland”. In this report, we analyze in detail the best ad cases of “Subway Deutschland”.

Subway Deutschland Top3 Ads Case Study:

Advertisers Subway Deutschland Subway Deutschland Subway Deutschland
Ad title Hol dir deins für 2,99 € Leonie's Cologne's Best Steig ein bei SUBWAY® Deutschland
Ad text " Alle guten Dinge sind 2,99 € - Wie das Spicy Vegan Patty oder das Chicken Fajita Sub! Täglich ... Sandwich Artist Leonie von @Koeln50667 hat das beste Sub Kölns kreiert. Ihr Konzept ist eine Komb... Eröffne dein eigenes Restaurant in BADEN-WÜRTTEMBERG!
Ad format Image Image Video
Categories other other Sandwich Shop
Duration 22 days 174 days 31 days
Like 612 1370 5

Subway Deutschland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Subway Deutschland” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Subway Deutschland” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Subway Deutschland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hol dir deins für 2,99 € Leonie's Cologne's Best Steig ein bei SUBWAY® Deutschland
Ad text  " Alle guten Dinge sind 2,99 € - Wie das Spicy Vegan Patty oder das Chicken Fajita Sub! Täglich ...  Sandwich Artist Leonie von @Koeln50667 hat das beste Sub Kölns kreiert. Ihr Konzept ist eine Komb...  Eröffne dein eigenes Restaurant in BADEN-WÜRTTEMBERG!
Ad type  other  other  other
Ad word count 122  121  53

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Subway Deutschland”, the text type used is other to obtain the best ad performance. “Subway Deutschland” can use this copy style more. On the other hand, “Subway Deutschland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Subway Deutschland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Subway Deutschland” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Subway Deutschland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Subway Deutschland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Subway Deutschland” top 3 ads schedules are: 22 days,174 days, and 31 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Subway Deutschland”‘s top 1 ad duration is 22 days. Every advertisement has a life cycle.
“Subway Deutschland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Subway Deutschland” ad case study report

If you want to check the best ad case study of other advertisers related to “Subway Deutschland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Subway Deutschland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.