Award-winning Case Study For Subway Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Subway Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “Subway Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Subway Canada” through the method of adspy!

Subway Canada Facebook ad Introduction by ad spy method

“Subway Canada” introduction:Welcome to the official SUBWAY Canada Page, thanks for stopping by! Bienvenue à la page officielle de SUBWAY Canada, et merci de vous y être arrêté!

“Subway Canada” Facebook ads last run:2020-02-17 07:56:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Subway Canada” ads data to help “Subway Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Subway Canada”. In this report, we analyze in detail the best ad cases of “Subway Canada”.

Subway Canada Top3 Ads Case Study:

Advertisers Subway Canada Subway Canada Subway Canada
Ad title New Beyond Meatball™ subs Order ahead, pick up quick Order ahead, pick up quick
Ad text All you need is meatballs…made from plants. When you’re short on time and big on hunger, pre-order your food on the Subway® app for quick pic... When you’re short on time and big on hunger, pre-order your food on the Subway® app for quick pic...
Ad format Image Image Image
Categories other other other
Duration 1 days 63 days 59 days
Like 215 497 84

Subway Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Subway Canada” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Subway Canada” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Subway Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New Beyond Meatball™ subs Order ahead, pick up quick Order ahead, pick up quick
Ad text  All you need is meatballs…made from plants.  When you’re short on time and big on hunger, pre-order your food on the Subway® app for quick pic...  When you’re short on time and big on hunger, pre-order your food on the Subway® app for quick pic...
Ad type  other  other  other
Ad word count 43  102  102

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Subway Canada”, the text type used is other to obtain the best ad performance. “Subway Canada” can use this copy style more. On the other hand, “Subway Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Subway Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Subway Canada” are:LEARN_MORE,USE_MOBILE_APP,USE_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Subway Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Subway Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Subway Canada” top 3 ads schedules are: 1 days,63 days, and 59 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Subway Canada”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Subway Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Subway Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “Subway Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Subway Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.