Award-winning Case Study For Studio Fitness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Studio Fitness”, or large enterprises, they have established a Facebook page for advertising and promotion. “Studio Fitness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Studio Fitness” through the method of adspy!

Studio Fitness Facebook ad Introduction by ad spy method

“Studio Fitness” introduction:Strong At Everything Weak At Nothing - A no limits fitness lifestyle. Fitness as a Lifestyle! • Specialised Group Classes • Dedicated 1-on-1 Personal Training • Body tracking & Analysis

“Studio Fitness” Facebook ads last run:2020-02-21 09:54:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Studio Fitness” ads data to help “Studio Fitness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Studio Fitness”. In this report, we analyze in detail the best ad cases of “Studio Fitness”.

Studio Fitness Top3 Ads Case Study:

Advertisers Studio Fitness Studio Fitness Studio Fitness
Ad title Studio Fitness Studio Fitness Studio Fitness Gym
Ad text LIVING STRONG AT EVERYTHING - IT'S A LIFESTYLE PLAY HARD TRAIN HARDER - So much more than a gym! • Group classes • Personal Training • Lifestyle PLAY HARD TRAIN HARDER - So much more than a gym!
Ad format Video Image Image
Categories Gym/Physical Fitness Center Gym/Physical Fitness Center Gym/Physical Fitness Center
Duration 161 days 161 days 161 days
Like 51 53 101

Studio Fitness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Studio Fitness” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Studio Fitness” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Studio Fitness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Studio Fitness Studio Fitness Studio Fitness Gym
Ad text  LIVING STRONG AT EVERYTHING - IT'S A LIFESTYLE  PLAY HARD TRAIN HARDER - So much more than a gym! • Group classes • Personal Training • Lifestyle  PLAY HARD TRAIN HARDER - So much more than a gym!
Ad type  other  other  other
Ad word count 47  99  49

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Studio Fitness”, the text type used is other to obtain the best ad performance. “Studio Fitness” can use this copy style more. On the other hand, “Studio Fitness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Studio Fitness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Studio Fitness” are:LEARN_MORE,GET_DIRECTIONS,GET_DIRECTIONS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Studio Fitness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Studio Fitness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Studio Fitness” top 3 ads schedules are: 161 days,161 days, and 161 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Studio Fitness”‘s top 1 ad duration is 161 days. Every advertisement has a life cycle.
“Studio Fitness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Studio Fitness” ad case study report

If you want to check the best ad case study of other advertisers related to “Studio Fitness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Studio Fitness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.